Sarai Atchison ‘19 has always had a passion for sports, but in college she took a
more active role creating opportunities to play for herself and her classmates. Playing
softball from fifth grade through the end of high school, she considered playing at
University of Northern Colorado (UNC).
A huge fan of Harry Potter, Atchison instead decided to play for the UNC club quidditch
team and found she enjoyed it. But when Atchison faced an injury, she began reflecting
on the aspects of softball she missed and the environment of club sports she enjoyed.
So, Atchison started UNC’s first club women’s softball team.
Atchison was responsible for covering the cost for launching the program the first
year because club sports are ineligible for university funding until they can prove
a demand for them. For a college student, when there is no guarantee of student interest
in their club, that can be daunting.
Fortunately, students expressed great interest in club softball. The team grew to
the point that Atchison stepped up and became the coach rather than a player. Through
that experience, Atchison learned much about herself and what it meant to act in the
best interest of others.
"That decision taught me a lot about leadership, and I had to go through a lot of
personal growth,” said Atchison. “It was hard for me. I like being in the action,
but if I wanted this to be successful, I couldn't be that way anymore."
As Atchison launched club softball at UNC, she was also pursuing her Bachelor of Arts
in Communication Studies with a minor in Media Studies in the College of Humanities
and Social Sciences. After graduation, she found two job openings with the Colorado
Rockies' promotional team. The job description seemed tailored to what she was looking
Once hired, Atchison worked on the promotional team for a year before applying for
her current role as account executive for Special Events and Theme Days. She attributes
her development of necessary skills like communication and leadership to her education
at UNC. Atchison built upon the strong foundation of her education at UNC while earning
her master’s degree in Communications and Media Studies from University of Colorado
Now, Atchison is working on several exciting opportunities with the Rockies. Theme
Days present a fun, new spin on traditional sporting events that appeal to a wide
variety of people who might not watch baseball otherwise. The Rockies’ most successful
theme day is their Star Wars Day, but there's a new day coming up this year.
"This is the first year for Harry Potter night, and that wasn't even my idea." She
says, referencing the Harry Potter tattoo on her arm and her time playing quidditch
“Because we brought Harry Potter on, Warner Brothers has given us a bunch of things
to transform our ballpark. I'm excited to see how it'll look,” said Atchison. “I want
to eventually bring Harry Potter night to that Star Wars-level where anybody and everybody
can enjoy it.”
Atchison is excited to continue working with the Rockies, pursuing her love of sports
and also elevating the experiences of everyone who walks into Coors Field. She can’t
wait to see how she grows and develops into the most resilient version of herself.
— written by Tamsin Fleming