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Enrollment Management Updates

Mark Anderson and UNC flags

February 12, 2020

The Strategic Enrollment and Student Success (SESS) plan, created in spring 2019, provides a roadmap for how UNC can better support student recruitment and retention efforts. The SESS plan, coupled with recommendations from organizational assessment work this past summer, presented an opportunity to consolidate similar administrative functions under one leadership structure. Recent announcements and changes within Enrollment Management provide an opportune time to begin to implement initiatives proposed by SESS Action Teams and are in alignment with organizational design best practices.  

Interim AVP Dr. Sean Broghammer has accepted a new position and will be leaving UNC at the end of February. I appreciate Sean’s leadership with the SESS plan and wish him well in his future endeavors. A search committee has been convened to fill the vacant assistant vice president for Enrollment Management position which is  advertised. Dr. Charlie Couch will serve in the interim AVP role until a permanent placement is hired, and Dana Kohler will serve as the interim director of Recruitment and oversee the Office of Admissions. 

The areas of undergraduate, graduate and international admissions processing will be consolidated into an Enrollment Operations and Analytics unit within Enrollment Management. Dr. Sonja Rizzolo will lead the newly formed unit that includes application operation and processing along with Slate CRM administration. Enrollment Operations will be housed on the second floor of Campus Commons and share administrative space with the Bursar, Registrar and Financial Aid. We anticipate the move of graduate admissions from Carter to Campus Commons the week of February 24. 

Undergraduate, graduate and international student recruitment functions will be reorganized into the Office of Admissions and housed in Campus Commons on the first floor. The Office of Admissions will have three functional areas: First-year recruitment; Transfer, Graduate and Special Populations recruitment; and Visit and Transition Experience. The Visit Experience unit will combine the units of New Student Orientation and the current Visitor Services area within Admissions and will be responsible for creating and administering an effective visit experience of all prospective students from inquiry through orientation. 

I believe this realignment of functions will best support UNC’s enrollment strategy and position the university with a proactive and efficient enrollment structure. 

-- UNC Provost Mark Anderson

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