School of Sport and Exercise Science
College of Natural and Health Sciences
Ph.D. Sport and Exercise Science, Emphasis in Sport Administration (2008)
Doctoral Minor: Applied Statistics and Research Methods
The University of Northern Colorado, Greeley, Colorado Advisor: Dr. David Stotlar Dissertation: Perceptions of Ticket Pricing in Major League Baseball: A Case Study of the Colorado Rockies
M.S. Kinesiology, Emphasis in Sport Management (2004)
Illinois State University, Normal, Illinois
Advisor: Dr. Chad D. McEvoy
B.S. Human Performance and Leisure Studies, Emphasis in Sport Management (2000)
Wayne State College, Wayne, Nebraska
The University of Northern Colorado – Greeley, Colorado (August 2015-Present)
Mississippi State University - Starkville, Mississippi (August 2008-August 2015)
Editorial Board Member
Professional Development - Associations and Affiliations
Revenue Generation in Collegiate and Professional Sport
Paek, B.M., Morse, A., Hutchinson, S., & Lim, C.H. (In-press). Examining the relationship for sport motives, relationship quality, and sport consumption intention. Sport Management Review.
Paek, B.M., Morse, A., Kim, M., & Jung, H. (In-press). Sprot consumer flow and Shopping well-being in online shopping. International Journal of Sport Marketing and Sponsorships.
Martyn, J., Stensland, P., Kropp, D., Oja, B., Bass, J., & Morse, A.*** (2021). Institutional logic multiplicity among NCAA division I student- athletes and their respective institutions. Global Sport Business Journal, 8(1), 88-104
Martyn, J., Oja, B. & Morse, A. *** (2020). Investigating multiplicity: Institutional logics and Division II commuter student-athletes. Journal of Intercollegiate Sport, 13(1), 2-23.
Traugutt, A., Morse, A., Rascher, D., Fowler, B. (2020). Coaching salary disparity and team performance: Evidence from the Football Bowl Subdivison. Journal of Applied Business and Economics, 22(1), 11-24.
Brannigan, K.J. & Morse, A. (2020). An empirical investigation of the variables influencing contributions in NCAA Division I athletics: A quantitative analysis. The Journal of Sport, 6(1), Article 4.
Augustin, J., Traugutt, A., & Morse, A. *** (2018). The effects of beer sales on attendance at collegiate football games. The Journal of Sport, 6(1), Article 2.
Park, Jin., Park, Jiy., Williams, A., & Morse, A. *** (2017). Exploring the roles of mentoring relationships on female student-athlets' career development. Journal of Issues in Intercollegiate Athletics, 10, 175-182.
Mayer, K., Morse, A., & DeSchriver, T. (2017). Factors influencing the price of luxury suites in collegiate sports. Sport Marketing Quarterly, 26(2), 75-86.
Mayer, K., Morse, A., Eddy, T., Love, A. (2017). Constraint factors affecting non-attendance in collegiate volleyball. International Journal of Sport Management and Marketing, 17(3), 182-199.
Dodds, M., DeGaris, L., Morse, A., Velez-Colon, L. & Perricone, D. (2015). Increasing baseball revenue from the female market. Case Studies in Sport Management, 4(11), 1-7.
Popp, N., Weight, E., Dwyer, B., Morse, A., & Baker, A. (2015). Measuring degree satisfaction among graduates and current students in sport management master’s degree programs. Sport Management Education Journal, 9(1), 25-38.
Morse, A. & McEvoy, C. (2014). Qualitative research in sport management: Case study as a methodological approach. The Qualitative Report, 19(How to Article 17), 1-13.
Morse, A. (2014). Season ticket holder no-shows: An attendance dilemma at Mississippi State baseball games. Case Studies in Sport Management, 2(9), 1-15.
McEvoy, C., Morse, A., & Shapiro, S. (2013). Factors influencing NCAA Division I athletic department revenues. Journal of Issues in Intercollegiate Athletics,6(14), 249-267.