Yoon Tae Sung

PhD, Florida State University, 2015
Area of Study: Sport Management

MS, University of Illinois at Urbana-Champaign, 2011
Area of Study: Recreation, Sport, and Tourism

BS, Yonsei University, 2008
Area of Study: Sports and Leisure Studies

Professor, University of Northern Colorado
Department of Kinesiology, Nutrition, and Dietetics (August 2026 – present)

Associate Professor, University of Northern Colorado
Department of Kinesiology, Nutrition, and Dietetics (August 2021 – 2026)

Assistant Professor, University of Northern Colorado
Department of Kinesiology, Nutrition, and Dietetics (August 2016 – 2021)

Undergraduate Instructor, Florida State University
Department of Sport Management (2011 – 2014)

Sport Finance, Sport Economics, Sport Analytics

• Lee, Y., Sung, Y. T., & Jung, H. (2025). Ticket Prices for Exhibition Games: Factors Influencing MLB Spring Training Secondary Market Ticket Prices. Journal of Sport & Tourism.
• Sung, Y.T. (2024). Importance–Performance Analysis. In V. Girginov, & C. Anagnostopoulos (Eds.),Routledge Encyclopedia for Sport Studies. Routledge. https://doi.org/10.4324/9780367766924-RESS36-1.
• Jung, H., Paek, B., & Sung, Y. T. (2024). Do fans care about playoff structure? The impact of playoff format on fan demand in major league soccer. International Journal of Sport Management, 25(4), 379-406.
• Lee, Y. H., Sung, Y. T., & Jung, H. (2024). Do uncertain outcomes matter for ticket prices? Examination of the National Football League’s secondary ticket market. Sport, Business and Management: An International Journal, 14 (5/6), 667-684.