Alan Morse
Faculty
Professor, Associate Chair, Program Coordinator for Sport Administration and Director of the Sport Marketing Research Institute
Education
Ph.D. Sport and Exercise Science, Emphasis in Sport Administration (2008)
Doctoral Minor: Applied Statistics and Research Methods
The University of Northern Colorado, Greeley, Colorado Advisor: Dr. David Stotlar Dissertation: Perceptions of Ticket Pricing in Major League Baseball: A Case Study of the Colorado Rockies
M.S. Kinesiology, Emphasis in Sport Management (2004)
Illinois State University, Normal, Illinois
Advisor: Dr. Chad D. McEvoy
B.S. Human Performance and Leisure Studies, Emphasis in Sport Management (2000)
Minor: Geography
Wayne State College, Wayne, Nebraska
Professional Experience & Affiliations
The University of Northern Colorado – Greeley, Colorado (August 2015-Present)
- Professor with Graduate Faculty and Doctoral Research Endorsement (2018-Present)
- Associate Professor with Doctoral Research Endorsement (2015-2018)
- Program Coordinator for Sport Administration (Summer 2016-Present)
- Director of the Sport Marketing Research Institute (Summer 2016-Present)
Mississippi State University – Starkville, Mississippi (August 2008-August 2015)
- Level II Associate Professor with Tenure (2014-2015)
- Level II Assistant Professor, tenure track (2008-2014)
- Co-Director of the Undergraduate Sport Studies Program (2008-2015)
- Co-Director of the Graduate Sport Administration Program (2008-2015)
Editorial Board Member
- Journal of Issues in Intercollegiate Athletics (2013-Present)
- Case Studies in Sport Management (2012-Present)
- Sport Marketing Quarterly (2021-Present)
- Journal of Global Sport Management (2021-Present)
Professional Development – Associations and Affiliations
- North American Society of Sport Management (NASSM)
- Sport Marketing Association (SMA)
- College Sport Research Institute (CSRI)
- American Marketing Association (AMA)
Research Expertise & Interests
Revenue Generation in Collegiate and Professional Sport
Publications
Qualitative research in sport management: Case study as a methodological approach
1882014The effects of fantasy football participation on NFL consumption: A qualitative analysis
1702010Effects of motives on satisfaction and behavioral intentions of volunteers at a PGA tour event
822011Factors influencing collegiate athletic department revenues
742013Examining the relationship for sport motives, relationship quality, and sport consumption intention
652021The effects of roster turnover on demand in the National Basketball Association
502008An investigation of the relationship between television broadcasting and game attendance
352007Sport consumer flow and shopping well-being in online shopping
252021Soccer-specific stadiums and attendance in major league soccer: Investigating the novelty effect
252013Assessing student satisfaction within sport management master’s degree programs
222015Exploring the Roles of Mentoring Relationships on Female Student-Athletes’ Career Development
202017Punching a ticket to the big dance: A critical analysis of at-large selection into the NCAA division I men’s basketball tournament
172009Understanding Sporting Event Volunteers’ Experiences: A Critical Incident Approach.
152013Salary disparities between male and female head coaches: An investigation of the NCAA power five conferences
132018Intercollegiate Football and Luxury Suites: An Investigation of Factors Related to Price
112017The effects of beer sales on attendance at collegiate football games
82018Constraint Factors Affecting Non-Attendance in Collegiate Volleyball
82017The effects of fantasy football participation on NFL consumption: A qualitative analysis. Sport Management Review, 13 (2), 129–141
72010Does time matter? How major league baseball secondary market sellers make ticket pricing decisions
62023Conceptual frameworks for evaluating diversity and inclusion in collegiate recreation
52021