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COVID-19: News and Campus Updates

Sharing the Story of Student Success

For many students and alumni, a UNC education means more than a degree earned. A UNC education combines the formative experiences, meaningful relationships and empowering opportunities that set individuals on a path toward successful careers and futures.

As part of the division of university advancement, UNC’s marketing and communications team employs storytelling, media engagement, marketing and creative services, and effective brand management to develop and deliver stories that communicate the impact and power of UNC’s students-first education. Through our work, we aid admissions in recruiting future Bears, amplify faculty research and scholarship, and celebrate the success and impact of alumni achievement and involvement.


We Are Bear Country

Check out the updated brand tools, including social media packages for the Bear Country campaign.

Communication Tools and Assistance

Style and Writing Guides

A comprehensive look at UNC’s writing and visual brand guidelines, including logos, color palettes, fonts and social media styles. 

Download Guides

Photo Library

Explore and download approved UNC photos from photoshelter. Password to download: Bears

UNC Photos

Creative Service Support

For graphic design, photography, video production, and copy writing services, please submit a Creative & Marketing Request Form. 

Request Form

Order University Letterhead and Business Cards

Please be sure to have a UNC P-Card before proceeding or contact your office/department’s office manager or administrator before beginning your order. The order will be delivered to the physical address that is provided on the order form.