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Raising the Visibility of the UNC Brand

We are passionate storytelllers who collaborate with campus partners to enhance the impact of our students, faculty, staff and alumni regionally and nationally.

UNC's in-house integrated marketing and communications team leverages the power of our institutional knowledge and the breadth and depth of our expertise to deliver results that align with your strategic goals. As part of the Division of University Advancement, the Integrated Marketing and Communications team creates compelling storytelling through strategic marketing, advertising, social media, creative services, brand management and media engagement and public relations to communicate the impact and power of UNC’s students-first education. Through our work, we help Admissions recruit future Bears, amplify faculty research and scholarship, champion the successes and impacts of our alumni and celebrate the generosity of our donors and friends.


We Are Bear Country

Explore our branding resources and tools to help guide your marketing efforts.

Style and Editorial Guides

Our comprehensive writing and visual brand guidelines includes help finding and using the UNC logo, color palettes, fonts and social media styles. 

Download Guides

Photo Library

Looking for the perfect photo for your next project? Explore our library of UNC photos from Photoshelter.  Password to download: Bears

UNC Photos

Creative Services

Need help with graphic design, photography, video production or copy writing, submit a Marketing Request Form. 

Request Form

Social Media Policy

The Social Media Policy is important for everyone to have an understanding of UNC social media platforms and best practices. This will provide guidance to produce consistent communication campus-wide. 

Social Media Policy