Marketing Communications
Administrative Department
The Marketing and Communications team strives to elevate the University of Northern Colorado’s reputation and recognition locally, regionally and nationally. By utilizing our expertise in design, technology and creativity, we deliver campaigns that create lasting impact through strategic marketing and compelling storytelling.
Elevating the UNC Brand
We create, inspire and design marketing communications for external audiences that support the university’s strategic priorities. We do this by partnering with campus communicators, departments, colleges and divisions to develop consistent communications strategies that advance the university’s mission and goals. We offer consultation on marketing strategy and effective branding.
We are a talented group of experienced doers and fixers. We’re creators. Strategists. We tell stories—student stories, faculty stories, alumni stories, UNC’s story. On campus and beyond, across multiple platforms: digital, social media, print, photography, videos, media/PR and others.
We elevate the University of Northern Colorado’s reputation and recognition to be more relevant locally, regionally and nationally through strategic marketing and compelling storytelling across paid, earned, shared and owned media.
Part of University Advancement, the Marketing and Communications team communicates the benefits and impact of UNC’s students-first education to recruit future Bears, amplify faculty research and scholarship, champion the successes of our alumni, encourage philanthropy, and celebrate the generosity of our donors and friends.
What We Do
The Marketing and Communications team positions UNC as the future of higher education in Colorado and beyond by telling its most important stories of academic achievement, student success and impact through teaching, the arts and research.
We are responsible for managing and overseeing media relations, digital marketing and communications, social media, graphic design, writing/editing, videography, photography, crisis communications, marketing strategy, trademark/licensing and brand management.
The team comprises marketing communications professionals with extensive experience across higher education and other industries. We oversee all of UNC’s major communications channels.
We partner with campus communicators, units and departments to advance the university’s mission by ensuring communications strategies and resources are consistently aligned. We create, inspire and design marketing communications efforts for external audiences that support UNC’s strategic priorities and offer consultation and counsel on marketing strategy and effective use of branded communications.
- Writing/Editing
- Email Communications
- Social Media
- Graphic Design
- Photography
- Videography
- Translations
- Public and Media Relations
- Web Strategy and Development
Request a Project
Need Marketing Help?
Before you start a project with the Marketing Communications team, please take a moment to think about your goals, results you want and how you will use the marketing materials you are requesting.
Consider these questions before submitting your project requests.
• Who is your intended audience?
• What do you want them to know, think, feel or do?
• When will you need this work completed?
Need Photography Help?
Get the Best Shot!
Good photography tells a story. Great photography transports the viewer, making them part of the action.
Our University Photographer brings a wealth of experience across a diverse range of photography styles. They bring UNC’s brand to life by capturing the essence of the people, places and experiences that make our campus unique.
Photography support for requests that align with UNC’s strategic marketing priorities are available on a case-by-case basis.
Examples include:
- Marketing / Advertising
- Website or Promotional
- Fieldwork/Research
- Campus Scenes and Lifestyle
- Headshots – faculty and staff
- Signature University Events
