Nari Yoon

Faculty

Assistant Professor

Email nari.yoon@unco.edu
Phone 970-351-4783
Location Kepner 2095-A
Address 800 17th Street, Campus Box 128, Greeley, CO 80639
A woman with a white shirt and black jacket smiling for a photo

Education

  • Kelley School of Business, Indiana University
    Ph.D. in Business (Concentration in Marketing, Minor in Psychology)
  • Seoul National University, Seoul, Republic of Korea
    M.S. in Business Administration (Concentration in Marketing)
  • Hankuk University of Foreign Studies, Seoul, Republic of Korea
    B.B.A. in Business Administration

Professional Experience & Affiliations

  • Assistant Professor of Marketing, University of Northern Colorado (2022 – Present)
  • Instructor, Indiana University (2019-2022)
  • Teaching Assistant/Guest Lecturer, Indiana University (2014-2021)

Research Expertise & Interests

  • Consumer-Brand Relationship, Social Media, Consumers’ Technology Use, Social Influence, Emotion
  • Methodology: Virtual Reality Simulations, Eye Tracking, Biometric Measures

Honors & Awards

  • Data Funding Grant, Kelley School of Business, Indiana University ($5,600), 2021
    – Target Project Applied: “When Our Companies Have Eyes for Other Consumers: New Customer
    Promotions Enhance Switching Intentions Among Existing Customers”
  • Doctoral Fellow (Presenter), 50th Haring Symposium, Indiana University, Bloomington, IN, 2020
  • Winner, Shark Tank Idea Competition, Doctoral Symposium, Association for Consumer Research
    Conference, Atlanta, GA, 2019
  • Winner, Marketing Science Institute (MSI) 2018-2020 Research Priorities Research Grant Competition
    ($10,000), 2019
    – Target Project Applied: “Capturing and Keeping the Customer Experience: The Effect of Photo Cues
    on Remembered Enjoyment and Future Intentions”
  • Doctoral Fellow (Discussant), 28th Annual Robert Mittelstaedt Doctoral Symposium, University of
    Nebraska, Lincoln, NE, 2019
  • Winner, Idea Contest, Consumer Behavior CLIK Conference, University of Louisville, Louisville, KY,
    2018
  • Doctoral Fellowship, Kelley School of Business, Indiana University, 2016 – 2022
  • Research Funds ($3,000), Kelley School of Business, Indiana University, 2016
  • Dean’s Fellowship ($2,000), Kelley School of Business, Indiana University, 2016
  • Teaching Assistant Scholarship, Seoul National University, 2014
  • Model UN Conference Award, United Nations Association of the Republic of Korea, 2011
  • Academic Excellence Scholarship, Hankuk University of Foreign Studies, 2009 – 2010
  • English Excellence Scholarship, Hankuk University of Foreign Studies, 2009