James Reardon

Faculty

Department Chair & Professor

Email james.reardon@unco.edu
Phone 970-351-1251
Location Kepner Hall 2090-C
Address 800 17th Street, Campus Box 128, Greeley, CO 80639
a older man, wearing a dark suit, smiling

Education

  • PhD, University of North Texas. Area of Study: Marketing
  • MBA, University of Montana. Area of Study: General Business
  • BS, University of Montana. Area of Study: Decision Information Systems

Professional Experience & Affiliations

  • Director, (2012 – Present)

Professional Memberships

  • Direct Marketing Educational Foundation.
  • Journal of Marketing Education – Editorial Board. (2007 – Present).
  • Marketing Educators Association – Board of Directors. (2004 – Present).
  • Marketing Educators Association. (2003 – Present).
  • Academy of Marketing Science. (1994 – Present).

Research Expertise & Interests

  • Conner, S., Reardon, J., Miller, C., Salciuviene, L., Auruskeviciene, V. (in press). Cultural Antecedents to the Normative, Affective, and Cognitive Effects of Domestic versus Foreign Purchase Behavior. Journal of Business Economics and Management.
  • Aramendia-Muneta, M. E., Reardon, J. (in press). The influence of Ethnocentricity in Purchase Behavior and Ethnocentric Attitudes. International Journal of Business Anthropology, Cambridge Scholars Publishing, 2(6).
  • Urbonavicius, S., Vytautas, D., Reardon, J. (2016). CREDIBILITY OF A SALESPERSON IN RETAILING: JUDGMENTS ON THE BASIS OF THEIR DEMOGRAPHIC PARAMETERS. Marketing and Management of Innovations(2), 48-58. http://mmi.fem.sumdu.edu.ua/en/journals/2016/2/49-58
  • Reardon, S., v. Jonaviciute, S. U., Reardon, J. (in press). EXPRESSIONS OF THE NEED FOR UNIQUENESS AND CONFORMITY IN PERSONAL AND PROFESSIONAL CONTEXTS. REVIEW OF HIGHER EDUCATION AND SELF LEARNING, 9(27).
  • Reardon, J., Vianelli, D., Miller, C. (in press). The Effect of COO on Retail Buyers’ Propensity to Trial New Products. International Marketing Review.
  • Vianelli, D., Reardon, J., Guercini, S. (2015). Asymmetric Relationships among Consumer Ethnocentrism, National Identification, and Cosmopolitanism. Micro & Macro Marketing(2), 181-198.
  • Škudienė, V., McCorkle, D. E., Reardon, J., Čertokas, Š. (2015). The Effect Of E-Shops’ Service Quality on Lithuanian Consumers’ Purchase Intentions. International Journal of Business, Marketing and Decision Sciences, 8(1), 43-59. The International Journal of Management, Marketing, and Decision Sciences
  • Škudienė, V., McCorkle, D. E., Reardon, J., Vaitiekunaite, D. (2014). Customer Perceived Value Influence on Manufacturer and Private Label Brand Repurchase Intentions. Journal of International Business Management & Research, 5(15).
  • McCorkle, D. E., Miller, C., Reardon, J. (2014). Modeling Global Consumer Retail Channel Choice: Bricks or Clicks. International Journal of Accounting Information Science and Leadership, 7(20).
  • Škudienė, V., Everhart, D., Reardon, J., Šlepikaitė, K. Front-Line Employees’ Recognition and Empowerment Effect on Retail Bank Customers’ Perceived Value. Journal of Service Science, 6(1), 105-116.
  • Clinebell, S. K., Škudienė, V., Trijonyte, R., Reardon, J. (2013). Impact of Leadership Styles on Employee Organizational Commitment. Journal of Service Science, 6(1), 139-151.
  • Miller, C., Škudienė, V., Reardon, J. (2013). Managing Customer Loyalty in the Entertainment Industry in a Transitional Economy. Review of Management Innovation & Creativity, 6(18), 114-129.
  • McCorkle, D. E., Jurkus, V., Auruskeviciene, V., Reardon, J. (2013). The Antecedent Effects of SMS Marketing on Consumer Intentions. International Journal of Business, Marketing and Decision Sciences, 6(1), 88-105.
  • Lalovic, G., Reardon, S., Vida, I., Reardon, J. (2013). Consumer Decision Model of Intellectual Property Theft in Emerging Markets. Organizations and Markets in Emerging Economies, 3(1), 58-74.
  • Auruskeviciene, V., Vianelli, D., Reardon, J. (2012). Comparison of Consumer Ethnocentrism Behavioral Patterns in Transitional Economies. Transformations in Business and Economics, 11(2), 20-35.
  • Reardon, J., Kreckova, Z., Odehnalova, J. Consumer Ethnocentricity within the Environment of Economic Crisis. Engineering Economics, 23(3), 271-281.
  • Skudiene, V., Everhart, D., Kaminska, M., Reardon, J. (2012). Cross-Gender Conflict Management Styles and Employee Attitudinal Outcomes: The Mediating Role of Empowerment and Trust. Journal of Knowledge & Human Resource Management, 4(6).
  • Reardon, J., Miller, C. (2012). The Effect of Response Scale Type on Cross-Cultural Construct Measures: An Empirical Example Using Hall’s Concept of Context. International Marketing Review, 29(1), 24-53.
  • McCorkle, D., Reardon, J., Dalenberg, D., Pryor, A., Wicks, J. (2012). Purchase or Pirate: A Model of Consumer Intellectual Property Theft. Journal Of Marketing Theory & Practice, 1(Winter), 77-90.
  • McCorkle, D., Reardon, J., Dalenberg, D., Pryor, A., Wicks, J. (2012). Purchase or Pirate: A Model of Consumer Intellectual Property Theft. Journal Of Marketing Theory and Practice, 20(1), 73-86.

Honors & Awards

Scholarship/Research

  • MCB Scholar of the Year 2013, Monfort College of Business – UNC. (2014).

Service

  • Invited Keynote Speaker, The Future of Comfort in Living Signal Session EU Funded Project. (2012).
  • Outstanding Reviewer of the Year JME, Journal of Marketing Education – Sage Publications. (2012).