Daniel Brannon

• PhD, Arizona State University. Area of Study: Marketing
• MBA, Arizona State University. Area of Study: Business Administration
• BS, New Mexico State University. Area of Study: Computer Science

• Associate Professor of Marketing, University of Nortnern Colorado  (2021 – Present)
• Assistant Professor of Marketing, University of Northern Colorado   (2016 – 2021)
• Research Assistant, Arizona State University   (2011 – 2016)
• Database and Quality Engineer, Lockheed Martin Corporation (2005 – 2011)

• Manshad, Muhanad and Daniel C. Brannon, “Gender-Based Conversational Interface Preferences in Live Chat Systems for Financial Services.” Accepted at Journal of Financial Services Marketing (2022).
• Brannon, Daniel C. and Muhanad Manshad (2022), “Personal Saving Orientation is Association with Higher LIkeihood of Paying with Cash versus Credit: The Role of Financial Power Signaling.” Personality and Individual Differences, 190.
• Brannon, Daniel C. and Muhanad Manshad, (2022), “The Effect of Ethics Case Length on Teaching Moral Reasoning in Business Negotiations.” Journal of Education for Business.
• Brannon, Daniel C., (2021), “The Effect of Maximizing on Saving Intentions.” Personality and Individual Differences  (Special issue on Personality and Consumer Behavior), 183.
• Miller, Chadwick J., Daniel C. Brannon, Jim Salas, and Martha Troncoza (2021), “Advertising, Incentives, and the Upsell: How Advertising Differentially Moderates Customer- vs. Retailer-Directed Incentives’ Impact on Consumers’ Preferences for Premium Products.”  Journal of the Academy of Marketing Science, 49, 1043-1064.
• Miller, Chadwick J. and Daniel C. Brannon (2021), “Pursuing Premium: Comparing Pre-Owned versus New Vehicle Markets.”  Journal of Product & Brand Management, 31 (1), 1-15.
• Miller, Chadwick J., Adriana Samper, Naomi Mandel, Daniel C. Brannon, Jim Salas, and Martha Troncoza (2021), “Activity Apprehension in Experiential Purchases.” Journal of Services Marketing, 35 (4), 516-534.
• Radon, Anita, Daniel C. Brannon, and James Reardon (2021), “Ketchup with your Fries? Utilizing Complementary Product Displays to Transfer Attention to a Focal Product.” Journal of Retailing and Consumer Services, 58.
• Manshad, Muhanad and Daniel C. Brannon (2020), “Haptic Payment: Exploring Vibration Feedback as a Means of Inducing ‘Pain’ in Mobile Payment.” Journal of Business Research, 122, 88-96 (Special issue on Consumer-Computer Interaction).
• Soltwisch, B. W., Brannon, D. C., & Iyer, V. (2020). The Ethics of Maximizing or Satisficing: How Decision-Making Style and Ethical Ideology Impact Moral Judgement. Business and Professional Ethics Journal, 39(1), 77-96.
• Brannon, Daniel C., (2019), “Self-Verification Motives and Consumer Preference for Within- versus Across- Domain Compensation Strategies Following a Self-Threat.” Journal of Marketing Management, 35 (9-10), 940-964.
• Brannon, Daniel C. and Muhanad Manshad (2019), “Bridging the Divide with a Chat Window: Why Consumers Prefer Using Live Chat Support on Foreign E-Commerce Sites.’ International Journal of Business and Emerging Markets, 11 (4), 335-347.
• Brannon, Daniel C. and Chadwick J. Miller, (2019), “What’s My Age Again? The Influence of Subjective Age on Consumer Health-Related Attitudes.” Health Marketing Quarterly, 36 (3), 254-270.
• Brannon, Daniel C. and Adriana Samper (2018), “Maybe I Just Got (Un)Lucky: One-on-One Conversations and the Malleability of Negative and Positive Consumer Judgments in the Face of a Contrasting Experience.” Journal of Consumer Research, 45 (4), 810-832.
• Brannon, Daniel C. and Brandon Soltwisch (2017), “If It Has Lots of Bells and Whistles, It Must Be the Best: How Maximizers and Satisficers Evaluate Feature-Rich versus Feature-Poor Products.” Marketing Letters, 28 (4), 651-662.
• Mandel, Naomi and Daniel C. Brannon (2017), “Sugar, Perceived Healthfulness, and Satiety: When Does a Sugary Preload Lead People to Eat More?” Appetite, 114 (1), 338-349.
• Brannon, Daniel C. and Naomi Mandel (2017), “Putting on a Show or Showing My True Power? The Influence of Self-Verification Motives on Status-Related Consumption,” Advances in Consumer Research, 45, 540-544.

Papers in the Review Process:

• Manshad, Muhanad and Daniel C. Brannon,” Exploring Gender-Based Conversational-Interface Preferences in Modern Live Chat Systems.” Submitted to Computers in Human Behavior (2021).
• Brannon, Daniel C., “Self-Verification versus Self-Enhancement Motives: Drivers, Moderators, and Outcomes in a Consumer Context.” Targeted for Journal of Consumer Psychology (2020).

Professional Presentations:

• Manshad, Muhanad* and Daniel C. Brannon, “Haptic-Payment: Stimulating Pain of Payment through Vibration Feedback in Mobile Devices,” ACM Interactive Surfaces and Spaces, Daejeon, South Korea, November 2019.
• Soltwisch, Brandon*, Daniel C. Brannon, and Vish Iyer, “The Ethics of Maximizing or Satisficing: How Decision-Making Style Impacts Moral Judgement,” Western Decision Sciences Institute, Kauai, HI, April 2018.
• Brannon, Daniel C., “The Dark Side of Branded Service Encounters: Why Consumers are Less Likely to Dismiss Service Failures When Employees are Brand-Congruent (vs. Incongruent).,” Frontiers in Service Conference, New York, NY, June 2017.
• Brannon, Daniel C.* and Brandon Soltwisch, “If It Has Lots of Bells and Whistles, It Must Be The Best: How Maximizers and Satisficers Evaluate Feature-Rich versus Feature-Poor Products,” Association for Consumer Research Conference, San Diego, CA, October 2017.
• Brannon, Daniel C. and Adriana Samper*, “Regaining Control by Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards under Conditions of Low Control,” Association for Consumer Research Conference, Berlin, Germany, October 2016.
• Brannon, Daniel C. and Naomi Mandel*, “Putting on a Show or Showing My True Self? Exploring Consumers’ Desire to Signal Accurate versus Enhanced Identities,” Society for Consumer Psychology Boutique Conference, Chicago, IL, July 2016.
• Brannon, Daniel C.* and Adriana Samper, “Shifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and the Asymmetric Effects of Valence on Consumer Evaluations,” Association for Consumer Research Conference, New Orleans, LA, October 1-4, 2015, competitive paper.
• Brannon, Daniel C.* and Adriana Samper, “Regaining Control by Ditching the Plastic: Why Abundance Increases Consumers’ Aversion to Credit Cards under Conditions of Low Control”, Association for Consumer Research Conference, New Orleans, LA, October 1-4, 2015, working paper session (selected for 1^st annual ACR Data Blitz talk).
• Brannon, Daniel C.* and Adriana Samper, “Navigating Uncommon Ground: Consumer Responses to Word-of-Mouth that Reveals Discrepant Service Attitudes,” Frontiers in Service Conference, San Jose, CA, July 9-12, 2015.
• Brannon, Daniel C.* and Naomi Mandel, “Putting on a Show or Showing My True Power? Social Distance Moderates Status Preferences among High and Low Power Consumers,” Society for Consumer Psychology Conference, Phoenix, AZ, 2015 (served as symposium chair).
• Brannon, Daniel C.* and Adriana Samper, “Shifting Perceptions of Negative Experiences through Word-of-Mouth: Episodic Dismissal and the Malleability of Negative Memories in the Face of Contrasting Opinions,” Society for Consumer Psychology Conference, Phoenix, AZ, 2015, working paper session.
• Brannon, Daniel C.*, Chadwick Miller, and Adriana Samper, “What’s My Age Again? Subjective versus Physical Age Feedback Moderates Consumer Health Behavior,” Association for Consumer Research Conference, Baltimore, MD, 2014, working paper session.
• Wang, Helen* and Daniel C. Brannon, “Improving Customer Live Chat Service Experiences Through Embodied Virtual Interactions,” Frontiers in Services Conference, Miami, FL, June 26-29, 2014.

• Editorial Board, Human-Media Interaction, Frontiers in Psychology  (2022)
• MCB Scholar of the Year, University of Northern Colorado (2020)
• MCB Professor of the Year, University of Northern Colorado (2019)
• Marketing Professor of the Year, University of Northern Colorado (2019)
• MCB Scholar of the Year, University of Northern Colorado (2018)
• Marketing Professor of the Year, University of Northern Colorado (2017)
• Ken Coney Memorial Teaching Excellence Award (2015)
• AMA/Sheth Consortium Nominated Student  (2015)
• Alfred Schmidt Memorial Scholarship, Arizona State University (2013, 2014)
• Louis Grossman Award, Arizona State University (2012, 2015)