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Strategic Enrollment and Student Success Plan

(November 2018 - June 2021)

Over the past few years, UNC has experienced inconsistent new first-year and new transfer student enrollment. There is a continued need to establish long-term achievable enrollment goals that help shape the incoming class while balancing head count and net tuition revenue.

Colorado remains a competitive recruitment environment where students and families are presented with a multitude of options to fit their educational goals. UNC must assess current market position, price elasticity of students we attract, and establish a sustainable discount rate for new and continuing students while setting aggressive and attainable enrollment goals.

There is a necessity to link recruitment efforts with student success outcomes to improve retention and graduation rates. In answer to these needs and challenges, on Thursday, Nov. 29, 2018 President Andy Feinstein convened a Strategic Enrollment Management Steering Committee. The SEM steering committee convened from December 2018 until February 2019 and developed the Strategic Enrollment and Student Success Plan.  The Strategic Enrollment and Student Success Plan contains four primary priorities supported by individual initiatives and strategies.


UNC leverages its teacher/scholar model and integrated network of coaching and support resources to attract and provide students with the education, experiences and opportunities they need to succeed and achieve their desired outcomes.


  • Increase enrollment (First-time and Transfer)
  • Improve retention from 1st fall to 2nd fall
  • Improve 4, 5, and 6 year graduation rates
  • Close the achievement/attainment equity gap in retention and graduation rates

SESS Retention & Graduation Goals


The four priorities that emerged from the SEM steering committee work include:


Collaborative recruitment efforts aligned to vision


Grow and enhance transfer enrollment


Integrated approach to student services 


Proactive strategy for students at greatest risk of attrition