Alan Morse

Contact Information

Alan Morse, Ph.D., is a professor, program coordinator and the director of the Sport Marketing Research Institute at tUNC, after having served as co-director of the Sport Studies and Sport Administration programs at Mississippi State University.

As the 2011 Hal Parker Faculty Award Recipient for teaching, research and service at Mississippi State, he teaches at UNC in the areas of sport marketing, consumer behavior in sport, and fundraising and development in sport. With his research focusing on factors affecting attendance and pricing in collegiate and professional sport, his portfolio includes publications in international peer-reviewed journals, and he has presented research at various international conferences.  He is on the editorial board for Case Studies in Sport Management and the Journal of Issues in Intercollegiate Athletics and is a former vice-president of the Sport Marketing Association.

His industry experience includes ticket sales in professional sport, sport marketing at the collegiate level, and sport-marketing consulting in professional, collegiat, and Olympic sport.  At UNC, Morse earned his Ph.D. in Sport Administration with a doctoral minor in Applied Statistics and Research Methods.

Topics

Revenue generation in collegiate and professional sports