UNC Students Take Second at Regional Ad Competition
May 7, 2019
A University of Northern Colorado advertising class placed second at the District 12 American Advertising Federation’s annual National Student Advertising Competition held at the University of Colorado Boulder on April 27.
UNC finished as the runner-up to Brigham Young University while competing against other teams from the CU, Arizona State University, University of Arizona and New Mexico State University.
Above:Monfort College of Business’ spring 2019 semester Advertising Campaigns class who worked on different parts of the campaign for the competition (photo courtesty of Vish Iyer).
The class, taught by Professor of Marketing, Vish Iyer, Ph.D., is designed to function as a marketing/advertising agency with team members assigned roles to help develop goals, shape strategies, and design and execute plans. Marketing, public relations/advertising and graphic design majors are invited to enroll in the course. Its goal is to create a complete, integrated marketing campaign for the competition.
This year, the client was Wienerschnitzel, and the goal was to improve the perception of hot dogs in the marketplace by evaluating the image of the hot dog; thus, increasing the demand and consumption of hot dogs in places like restaurants and grocery stores.
The team of student presenters included recent graduates Ben Mendoza (Marketing), Ciera Freeman (Marketing), Meaghan Croghan (Marketing) and Sara Hiller (Graphic Design), though the entire class of 16 students worked together to develop the campaigns. Croghan was recognized as the most dynamic female presenter of the competition.
They presented ways to implement an integrated, promotional campaign using a $25 million budget that included a three-stage program using paid, earned, shared and owned media (view their presentation).
“These students are, by every account, some of our best students, and I truly believe they will do us proud in years to come,” said MCB Professor of Marketing Vish Iyer, Ph.D., who was the faculty advisor at the competition.
Above:The student presenters from the spring 2019 Advertising Campaigns class after the competition.From left to right:Vish Iyer, MCB marketing professor and faculty advisor, Sara Hiller, Ciera Freeman, Angela Hampton (presentation coordinator), Ben Mendoza and Meaghan Croghan (photo courtesty of Vish Iyer).
More about the American Advertising Federation (AAF): AAF protects and promotes the well-being of advertising through a nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
Learn more about AAF’s National Student Advertising Competition, which provides a way for students to develop and implement their talents in marketing and promotion.
—Written by Katie-Leigh Corder.