Denny McCorkle

Contact Information

Denny E. McCorkle teaches e-Marketing, Social Media Marketing, Marketing Problems, International Business, and Global Marketing.

He has research interests in direct order shopping behavior, social media/networking, personal branding/self-marketing, and marketing pedagogy. His articles are published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Education Review, Journal of Direct Marketing and others.

His education includes a DBA from the University of Memphis, MBA from Louisiana Tech University and a BBA from Southern Arkansas University. The Direct Marketing Educational Foundation in New York has recognized his contributions with an Outstanding Direct Marketing Educator Award, a Distinguished Teaching Award, and eight Collegiate Echo Leader Awards. He has also received a national Freedoms Foundation Award for his creative teaching of direct marketing.

Topics

E–marketing

Strategies for marketing a Web/Internet business; development of e–marketing plan; social media/networking (i.e., blogs, Facebook, YouTube, Twitter); e-commerce; channel choice; multi-channel marketing

Creative Thinking and Decision Making

Professional development in the areas of the creative process, creative thinking, brainstorming, and ideation.

International Business

Doing business in foreign countries; doing business in China; international marketing

Direct Marketing and Marketing Management

Database marketing strategies and planning; marketing plans; marketing strategies

Self-Marketing

Job search strategies and career development; personal branding; use of personal learning networks (PLN); use of social media/networking for job search/career development