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COVID-19: News and Campus Updates


Rowing, Not Drifting 2030 is a living strategic plan, divided into five two-year phases, that will guide and establish a broad foundation for UNC to build upon today and into the future.

Over the past year, the university transitioned from visioning work to establishing key actions and tactics for the first phase of the strategic plan, ensuring institutional alignment at all levels of the organization.

Next Steps

The first phase of UNC’s strategic plan revolves around the launch and implementation of 10 key actions that will support a strong start and foundation for Rowing, Not Drifting 2030. Throughout the year, the university will focus on continuously communicating next steps, executing key actions, celebrating successes in our university community, and identifying new tactics to support the completion of our work. 

Members of the President’s Cabinet have been tasked with leading the implementation of each key action and supporting tactics as champions of these efforts, and will work to coordinate effort and build connections among the various stakeholders and units across the university who are most directly involved in ensuring the strategic plan’s success. The champions will provide regular progress updates to senior leadership and the university community. The President’s Leadership Council (PLC) will also continue to provide broad oversight and feedback.  

Each vice president will also communicate directly with their units to develop plans to support the key actions and tactics outlined in Phase 1. Additionally, every UNC community member will be asked to identify steps they can take to support the university’s vision and the outcomes articulated in the strategic plan.  

Measuring Success

The university is in the process of identifying metrics and developing dashboards to report on the progress of the strategic plan. Communicating and sharing this information will be critical to maintaining focus and alignment in order to adjust planning and implementation efforts. UNC will provide regular updates to the university community regarding Rowing, Not Drifting 2030, and this information will be accessible on this website. 


UNC will provide strategic planning resources to divisions and departments and will post information on this website. We encourage everyone to check this site often to review new information that is posted. 


Efforts across the university will be vital to the success of Rowing, Not Drifting 2030—and we want to celebrate successes aligned to this effort that emerge from every corner of UNC. Sharing feedback is an important aspect of the strategic planning process and is encouraged. Throughout the year, UNC will host informational sessions regarding the strategic planning process to share more details and answer questions. The university is also creating a form that will be posted on this site to share strategic planning progress, success stories, feedback, and ideas for the future.