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Assessment Software


Qualtrics is a web-based survey software tool available to UNC faculty and staff to support research, program evaluation, and assessment.  Qualtrics is also available to student researchers and employees under the supervision of a faculty or staff member. UNC has purchased a site license for Qualtrics which allows UNC faculty, staff, and supervised students to sign up for a free account with premium features (e.g., UNC branding, greater flexibility, and more tools). If you have signed up for a standard free Qualtrics account (not affiliated with UNC), please contact the technical support center for assistance in linking your account to our license. Sign up for a free University-linked Qualtrics account by logging into UNC's support portal. In the “I Need help with” box at the top of the page, type in “Qualtrics account.” Follow the instructions for Account Access. 

Account Duration

Faculty and staff Qualtrics accounts will remain open as long as the account holder is employed at UNC.  When an account holder leaves the university, the account will be closed, and the user will no longer have access to surveys or data in Qualtrics.  Student accounts will be reviewed on an annual basis and will be closed at the conclusion of the research or assigned work.

Training and Technical Support

Technical support is available directly from Qualtrics via phone (1-800-340-9194) or email (support@qualtrics.com).  In addition to live support, Qualtrics provides free online resources and an extensive on-demand webinar library.

Terms of Use

Use of Qualtrics is subject to the terms and conditions set forth in the Qualtrics Terms of Use Statement. Use of Qualtrics must conform to all applicable university, state, and federal laws and regulations. Failure to abide by the terms of use will result in the revocation of access to Qualtrics.

Account holders should not share their login and password with others.  The software offers a special feature for sharing or co-authoring surveys with individuals or groups.  Use of the collaboration option ensures that access by other users is limited only to the surveys the primary account holder wants to share.

Related UNC Policies and Procedures

Use of Qualtrics for research purposes is subject to review under UNC Board Policy 3-8-104 regarding research using human subjects.  Information about research ethics and compliance is available from the Office of Sponsored Programs.

Qualtrics users interested in surveying UNC employees, students, or alumni should review UNC’s Institutional Survey Guidelines.  Surveys of more than 200 UNC employees, students, or alumni must be approved prior to initiating the survey, and requests for contact lists will not be completed until the survey has been approved.


Canvas offers numerous tools for assessment of student learning at the course, department, college, and University-level.  UNC's Instructional Design and Development team can help instructors get started in Canvas.