Brand Resources

Content development is the essential foundation of any marketing project, and an effective content marketing strategy empowers and drives the creation of all brand storytelling. The Marketing and Communications Team strives to advance the university’s overall mission by aligning strategy and resources across academic and campus departments, colleges and divisions. We strive to ensure that all marketing projects are aligned with UNC’s strategic goals and priorities as outlined in its 2023 strategic plan, Rowing, Not Drifting. 

LEARN MORE ABOUT CONTENT STRATEGY

Brand Quick Reference

An in-depth look at UNC's brand ecosystem and guidelines for visual applications. This includes helpful direction for our logo, colors, fonts and social media guidelines. Use this guide when creating official university content to ensure that your efforts align with UNC's overall brand strategy and benefit from our strong brand equity.

DOWNLOAD BRAND GUIDE (PDF)

Editorial Style Guide

Our Editorial Style Guide is based on the principles found in the Associated Press Stylebook and Libel Manual. Despite the vast scope of editorial style contained in the AP Style Guide, it doesn’taddress some issues that are unique to UNC. Use this guide to find answers to issues you encounter, and to a lesser extent, questions of grammar, such as punctuation, capitalization and acceptable word usage.

DOWNLOAD EDITORIAL GUIDE (PDF)

The most recognizable visual element in our brand ecosystem, our logos ensure our university is immediately recognizable, anywhere and everywhere. Applied intentionally and consistently over time, they connect and strengthen UNC’s myriad communications, interactions and audience experiences.

Brandmark

Our brandmark—AKA the "bear mark" symbol—has been designed using iconic shapes, symbology and colors that are unique to UNC. Used alone or as part of an approved logo lockup, it serves as an engaging reminder and strong visual anchor for our brand presence.

Monogram

Our monogram, comprised of the UNC acronym set in an iconic and easily-recognizable arrangement, serves as a symbolic and visual reminder of who we are. It is best used as part of an approved logo lockup, or in cases where there is limited space and/or high audience awareness.

Logo signatures

Intentional and specific combinations of our brandmark, monogram and wordmark, UNC's logo lockups provide both awareness and recognition in a concise visual package.

DOWNLOAD UNC LOGO FILES

Questa Slab

Questa Slab is our primary serif typeface. Suitable for large headlines and body copy, it is available in multiple weights and styles, and is freely available via Adobe Fonts for Adobe Creative Cloud users.

In cases where Questa Slab may not be available, Arvo (available via Adobe Fonts and Google Fonts) is an acceptable substitute. 

GET QUESTA SLAB ON YOUR COMPUTER

Ringside

Ringside is our primary sans serif typeface. Available in multiple widths, weights and styles, it is suitable for headline and paragraph content of all sizes. Ringside is a commercial font, and can be purchased via typography.com.

In cases where Ringside may not be available, Open Sans (available via Adobe Fonts and Google Fonts) may be used as a substitute. In cases where neither Ringside nor Open Sans are available, Arial (a system font available on both Windows and Apple systems) should be used. 

PURCHASE RINGSIDE

Aside from our logo, our colors are the most identifiable visual element of our university. Applied thoughtfully and consistently, our color system boosts recognition, evokes emotion and creates immediate and long-lasting awareness in the minds of viewers old and new.

Brand colors

UNC’s official colors are Bears Blue and Bears Gold. Established in 1976, our brand colors unite UNC’s myriad experiences and communications, creating an immediate and powerful emotional connection to our university’s past, present and future.

Our brand colors should be the dominant color in any visual element representing the UNC brand.

Accent colors

In select situations, accent colors may be used to expand the range of visual expression and viewer engagement Accent colors are not a replacement for Bears Blue and/or Gold. 

DOWNLOAD BRAND GUIDE (PDF)

High quality photography of campus, students, staff and Greeley can be found and downloaded from the UNC Photo Shelter platform located at https://uncbears.photoshelter.com/.

To schedule a professional headshot session, learn more about our photography offerings or see more of our work, use the links below.

Submit a Photo Request

LEARN ABOUT OUR PHOTOGRAPHY

The University uses email as the primary means for communicating essential information to students. Mass email messages are a useful and convenient way of informing the UNC campus community. 

See more Slate Resources

Submit an Email Request

Social media is an effective and familiar tool to promote your department’s goals, projects, events or even the department itself. UNC has a presence on various social media platforms to elevate the visibility of the University as a whole and promote its values and goals. The Marketing and Communications Team works with campus partners to ensure that all officially branded UNC social channels are cohesive and adhere to the university’s brand identity.

READ OUR SOCIAL MEDIA POLICY

Download Profile Icons For Social Channels

The University of Northern Colorado website serves as the public-facing gateway to the university. Our Web Team strives to ensure that the site is easy to use, engaging, informative and impactful for all of our visitors. We stay up to date on the latest trends in digital marketing and technology in order to provide the UNC community a platform to reach and engage with our target audiences as effectively as possible.

LEARN MORE ABOUT OUR WEBSITERequest Access and Training