Brand Resources

Content development is the essential foundation of any marketing project, and an effective content marketing strategy empowers and drives the creation of all brand storytelling. The Marketing and Communications Team strives to advance the university’s overall mission by aligning strategy and resources across academic and campus departments, colleges and divisions. We strive to ensure that all marketing projects are aligned with UNC’s strategic goals and priorities as outlined in its 2023 strategic plan, Rowing, Not Drifting. 

LEARN MORE ABOUT CONTENT STRATEGY

Brand Guidelines

Refreshed and updated for 2025. An in-depth look at UNC's brand ecosystem and guidelines for written, visual and in-person experiences. Includes direction for use of our logo, colors, fonts and brand messaging. Use this guide when creating official university content to ensure that your efforts align with UNC's overall brand strategy and benefit from our strong brand equity.

BRAND GUIDE (PDF)

Editorial Style Guide

Our Editorial Style Guide is based on the principles found in the Associated Press Stylebook and Libel Manual. Despite the vast scope of editorial style contained in the AP Style Guide, it doesn’taddress some issues that are unique to UNC. Use this guide to find answers to issues you encounter, and to a lesser extent, questions of grammar, such as punctuation, capitalization and acceptable word usage.

VIEW EDITORIAL GUIDE

The most recognizable visual element in our brand ecosystem, our logos ensure our university is immediately recognizable, anywhere and everywhere. Applied intentionally and consistently over time, they connect and strengthen UNC’s myriad communications, interactions and audience experiences.

Full logo

Features the bear brandmark paired with a stylized wordmark of the university's full name, set in our proprietary Greeley typeface.

Condensed logo

A streamlined version of our full logo, featuring the bear brandmark paired with the UNC monogram.

Brandmark

An iconic representation of our mascot, our brandmark — aka, the "bear head" illustration — is a featured element in UNC's full and condensed logos. It is also used as a graphic element in select designs and layouts.

Monogram

Our monogram, comprised of the UNC acronym set in an iconic and easily-recognizable arrangement, serves as a symbolic and visual reminder of who we are. 

BRAND GUIDE (PDF)

Questa Slab

Questa Slab is our primary serif typeface. Suitable for large headlines and body copy, it is available in multiple weights and styles, and is freely available via Adobe Fonts for Adobe Creative Cloud users.

In cases where Questa Slab may not be available, Arvo (available via Adobe Fonts and Google Fonts) is an acceptable substitute. 

GET QUESTA SLAB ON YOUR COMPUTER

Ringside

Ringside is our primary sans serif typeface. Available in multiple widths, weights and styles, it is suitable for headline and paragraph content of all sizes. Ringside is a commercial font, and can be purchased via typography.com.

In cases where Ringside may not be available, Roboto (available via Adobe Fonts and Google Fonts) may be used as a substitute. In cases where neither Ringside nor Roboto are available, Arial (a system font available on both Windows and Apple systems) should be used. 

PURCHASE RINGSIDE

Aside from our logo, our colors are the most identifiable visual element of our university. Applied thoughtfully and consistently, our color system boosts recognition, evokes emotion and creates immediate and long-lasting awareness in the minds of viewers old and new.

Brand colors

UNC’s official colors are Bears Blue and Bears Gold. Established in 1976, our brand colors unite UNC’s myriad experiences and communications, creating an immediate and powerful emotional connection to our university’s past, present and future.

Our brand colors should be the dominant color in any visual element representing the UNC brand.

Accent colors

Used strategically and sparingly, accent colors can add depth and visual interest, supporting a cohesive and memorable viewer experience. Accent colors should never replace Bears Blue and/or Gold. 

BRAND GUIDE (PDF)

High quality photography of campus, students, staff and Greeley can be found and downloaded from the UNC Photo Shelter platform located at https://uncbears.photoshelter.com/.

To schedule a professional headshot session, learn more about our photography offerings or see more of our work, use the links below.

Submit a Photo Request

LEARN ABOUT OUR PHOTOGRAPHY

The University uses email as the primary means for communicating essential information to students. Mass email messages are a useful and convenient way of informing the UNC campus community. 

See more Slate Resources

Submit an Email Request

Social media is an effective and familiar tool to promote your department’s goals, projects, events or even the department itself. UNC has a presence on various social media platforms to elevate the visibility of the University as a whole and promote its values and goals. The Marketing and Communications Team works with campus partners to ensure that all officially branded UNC social channels are cohesive and adhere to the university’s brand identity.

READ OUR SOCIAL MEDIA POLICY

Download Profile Icons For Social Channels

The University of Northern Colorado website serves as the public-facing gateway to the university. Our Web Team strives to ensure that the site is easy to use, engaging, informative and impactful for all of our visitors. We stay up to date on the latest trends in digital marketing and technology in order to provide the UNC community a platform to reach and engage with our target audiences as effectively as possible.

LEARN MORE ABOUT OUR WEBSITERequest Access and Training