UNC Brand and Visual Identity FAQ’s

• Why did we update our logo?

  For the past several years many different logos have been used in association with the university. The updated logo and word marks were developed to unify UNC’s image for consistent use throughout the university.

  An integrated UNC visual identity used consistently by the entire campus is an important piece of building awareness and advancing the brand and image of the university.

• What does the brand & visual identity include?

  UNC’s visual identity encompasses the university’s spirit mark (or the Bear head) word marks, acronym mark, color and typefaces.

• When is this happening?

  Implementation and transition began on May 15th and the new logos, color palettes and fonts will replace old marks, colors and fonts.

• How much is this going to cost?

  The university has set aside a total of $200,000 over a two-year time period to implement the updated logos while the design process cost just under $50,000.

• How will this be implemented?

  The university has identified strategic priorities for immediate replacement, but all other items will be replaced through natural attrition.

• Who designed the updated logo and word marks?

  Torch Creative, which specializes in developing logos for universities.

• What process was used to develop the updated logo and word mark?

  A logo review committee was convened in fall 2013 to assess the need to update our logo and word marks, and recommended using input from a wide range of stakeholders via online surveys and focus groups as part of the evaluation process.

  More than 1,200 people responded to the survey, and a 13-member committee of campus representatives met in late2013 to review feedback.

  Based on the feedback, the committee recommended updating the logo and word marks and creating a common visual standard across all of UNC’s academic, athletic and community-oriented programs.

  Torch Creative provided a variety of logo options during 2014 for the committee to consider; eliminating some and refining others at the committee’s direction.

  Feedback about the logo recommended by the committee was obtained through an online survey of students, faculty, staff and other stakeholders was sought in April 2015, and the updated logo reflects the feedback we received.

• What can I use in my unit or department?

  To help guide usage, University Relations has provided a Visual Identity Style Guide. This guide provides best-use suggestions, color guidelines, approved combinations (or lock-ups) of word and spirit marks, and helpful design tips.

  The style guide will provide information for both print publications and online usage.

  Each unit or department should contact University Relations through a marketing request form to request a logo that incorporates their unit or department identifier.