Research Activity
The Sport Marketing Research Institute at the University of Northern Colorado has engaged in high-quality research with various organizations. A timeline has been provided below in order to inform you of the nature of some of our projects. To date, we have completed projects for 28 national governing bodies, including USA Swimming, Boxing, and Volleyball. The primary focus of these studies was to conduct market research so that the entities may better understand their athletes and fan base.
In addition, we have also worked alongside various non-olympic organizations, including the YMCA of the Rockies, Budweiser Events Center, and University of Northern Colorado Athletics. We are committed to providing services that are completed in a professional and timely manner in an effort to fulfill the expectations of our partners. For more information on our services and how we may be able to benefit your organization, please contact Dr. Alan Morse.
USA Synchronized Swimming - Market Research
To obtain a profile of demographics, member behavior, purchase intention, and lifestyle information for current members of USA Synchronized Swimming. Information from this study was used to assist staff members in educating potential sponsors based on empirical data about USA Synchronized Swimming's members so sponsors could best leverage their association with the organization.
USA BMX - Market Research
The purpose of this research was to obtain a profile of demographics, member behavior, purchase intention, and lifestyle information from the members and consumers of USA BMX. Information obtained from this study was used to provide USA BMX and their sponsors with a comprehensive and easy-to-read document that allowed both parties to effectively evaluate their investment.
United States Olympic Committee - Summary Report
This research was geared toward understanding market demographics of members associated with the following sports: boxing, curling, cycling, diving, fencing, field hockey, luge, rowing, softball, speed skating, table tennis, taekwondo, triathlon, volleyball, water polo, and wrestling.
