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Yoon Tae Sung, Ph.D.

Yoon Tae Sung, Ph.D.

Associate Professor

Department of Kinesiology, Nutrition, and Dietetics
Natural and Health Sciences

Contact Information

Butler-Hancock 261E
Office Hours
Tuesday 11 a.m. – 12 p.m., Wednesday 2 p.m. – 4 p.m.
Mailing Address
University of Northern Colorado
School of Sport and Exercise Science
Campus Box 118
Greeley, CO 80639


Ph.D. in the Department of Sport Management at Florida State University

M.S. in Recreation, Sport and Tourism at University of Illinois at Urbana-Champaign

B.S in Sports and Leisure Studies at Yonsei University, South Korea

Professional/Academic Experience

August, 2016 – present

               Assistant Professor, School of Exercise Science at University of Northern Colorado

January, 2016 – July, 2016

               Associate in Research, Department of Sport Management at Florida State University

August, 2011 – December, 2015

               Graduate Instructor, Teaching/Research Assistant, Department of Sport Management at Florida State University

Other Experience

Professional Development - Associations and Affiliations

North American Society of Sport Management (NASSM)

                              North American Association of Sports Economists (NASSE)

Research/Areas of Interest

Organizational Productivity, Revenue Generation, Economic Impact of Sports, Quality of Life with Sports, Sport Wagering and Efficient Market Hypothesis, Consumer demand

Publications/Creative Works

Sung, Y. T., & Tainsky, S. (2014). The National Football League Wagering Market: Simple Strategies and Bye Week-

Related Inefficiencies. Journal of Sports Economics. 15(4), 365-384.

Kwon, W., Sung, Y. T., & Kim, W (2014). The Effect of Sport Industry Loan Program on Beneficiaries’ Business

Performance: An Analysis of Profitability Ratios and In-Depth Interview. Korean Journal of Sport Management, 19(3), 87-102.

Sung, Y. T. (2012). Poker is a Game of Skill, not Chance, but What about Sports Betting?, Sports Litigation Alert, 9 (21).

Sung, Y. T., & Rodenberg, R (2012). A Primer on Sports Betting Litigation in New Jersey, Sports Litigation Alert, 9 (17).

Rodenberg, R., & Sung, Y. T. (2012). Mancina v. Goodell and NFL: Aggrieved Fan Sues. Sports Litigation Alert, 9 (20).

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