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Koo Yul Kim

Koo Yul Kim

Assistant Professor of Sport Administration

Department of Kinesiology, Nutrition, and Dietetics
Natural and Health Sciences

Contact Information

Butler-Hancock 261D
Mailing Address
University of Northern Colorado
Department of Kinesiology, Nutrition, and Dietetics
Campus Box 118
Greeley, CO 80639


Temple University, Fox School of Business, Philadelphia, PA

- Ph.D. in Business Administration

- Concentration in Sport Management

Ohio University, College of Business Athens, OH

Master of Sport Administration/ Master of Business Administration

University of Oregon, Lundquist College of Business, Eugene, OR

- Bachelor of Arts in Business Administration

- Concentration: Sport Business

Professional/Academic Experience

Assistant Professor of Sport Administration, University of Northern Colorado (08.2022-Present)

Research & Teaching Assistant, School of Sport, Tourism and Hospitality Management, Temple University

Corporate Sponsorship Manager, Brion Sports Group, Seoul, Korea

Ticket Sales Representative, Texas Rangers Baseball Club, Arlington, Texas

Sales & Ticket Service Staff, Shell Houston Open, Humble, TX

Corporate Sales Staff, Shriners Hospitals for Children Open, Las Vegas, NV

Director of Ticket Operations, Eugene Emeralds Baseball Club, Eugene, OR

Promotion & Ticket Sales Intern, Eugene Emeralds Baseball Club, Eugene, OR

Research/Areas of Interest

Consumer behavior in relation to marketing strategy

Revenue generation aspects of sport teams/organizations

Sports gambling/betting

Ticket resale market

Publications/Creative Works

Kim, K., Lopez, C., & Drayer, J. (In press). Do consumers care about credibility? Examining corporate credibility and price on sport ticket purchase decision making. Sport Management Review.

Kim, K. & Drayer, J. (2021). A Better Together? Examining the impact of official secondary ticketing partnerships on consumers' attitudes and behaviors. Sport Marketing Quarterly.30(4) 280-290

Lopez, C., Kim, K. Y., Drayer, J., & Jordan, J. S. (2021). A Run for Their Money: Examining Changes in Runners' Event-Related Expenditures. Sport Marketing Quarterly, 30(3) 207-219.

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