What is Strategic Enrollment Management or SEM?
Strategic Enrollment Management (SEM) is a comprehensive process that helps institutions to determine, achieve, and maintain their optimal recruitment, retention, persistence, and graduation rates, where “optimal” is, defined in the academic context of the institution.
How does the Strategic Enrollment Management Process connect with the Rowing Not Drifting Strategic Plan?
Based on Key Action 1 of phase two of UNC’s Strategic Plan (Develop and implement a Strategic Enrollment Management Plan), the campus established an organizational structure to facilitate broad participation in the development phase of a SEM plan.
What is the purpose of SEM?
The purposes of SEM are achieved by:
- Establishing clear goals for the number and types of students needed to fulfill the institutional mission
- Promoting students’ academic success by improving access, transition, persistence, and graduation
- Promoting institutional success by enabling effective strategic and financial planning
- Creating a data-rich environment to inform decisions and evaluate strategies
- Improving process, organizational and financial efficiency and outcomes
- Strengthening communications and marketing with internal and external stakeholders
- Increasing collaboration among departments across the campus to support the enrollment program
Updated Goals and Strategies 2023-24
Who is leading this process?
Associate Vice President, Enrollment Services
Stephanie Torrez (co-chair)
Assistant Vice President, Student Academic Success
Assistant Vice President, Marketing & Communications
Dr. Jeri Lyons
Associate Vice President for Research & Dean of Graduate School
Dr. Melissa Malde
Associate Dean, College of Performing & Visual Arts
Dr. Chris Marston
Associate Dean, College of Humanities and Social Sciences
Director of Admissions
Dr. Amanda Rutter
Assistant Professor, School of Teacher Education
Dr. Sonia Schaible Brandon
Director of Institutional Research & Effectiveness
Dr. Colleen Sonnentag
Dean of Student Development
Dr. Jared Stallones
Dean, College of Education & Behavioral Sciences
Chief Information Officer & Assistant Vice President of Information Management and Technology