UNC Names Assistant Vice President for Marketing

Michael Leonard

University of Northern Colorado Vice President of University Relations Chuck Leonhardt announced Wednesday, July 31, that Michael Leonard has been named assistant vice president for marketing.

Leonard, previously the director of external relations and an executive professor of marketing in UNC's Monfort College of Business, will lead marketing strategies in the newly created position to advance academic programs identified in university-wide planning. He and the marketing team will work closely with deans, faculty, undergraduate admissions, the graduate school and extended studies to create and implement marketing plans that cultivate admissions leads, facilitate partnerships and enhance program reputation. He also will collaborate to develop an infrastructure that connects all of the major UNC marketing plans.

"Michael is an incredible asset to the university," Leonhardt said. "His work in MCB has made a significant difference to the college and the university as a whole. Not only does he have the necessary skills to do the job, he has the institutional knowledge, character and desire to help move UNC to the market leadership positions we deserve."

Since 2003, Leonard has led MCB's marketing and communications efforts, including marketing planning, collateral production, advertising, social media, media relations, website content management, email marketing, event marketing, recruitment efforts and the creation of marketing partnerships.

Prior to coming to UNC, Leonard opened and directed public relations offices in New York City for a religious organization and an Internet company, formulating and implementing strategic communication initiatives. His efforts led to media coverage by the New York Times, USA Today, Wall Street Journal, Time, Newsweek, 60 Minutes, Nightline, Today Show, and BBC Television. He also has experience starting a company in Chicago, partnering with a Fortune 500 company to produce and market recycled products.

Leonard received his bachelor's degree in communications and a law degree, both from Brigham Young University.

"The university's commitment to effectively market our excellent academic programs to ensure students can take full advantage of our offerings is very exciting," Leonard said. "I am very enthusiastic about the opportunity to move into a campus-wide role and be part of making this happen."