Welcome to the Sport Marketing Research Institute
The Sport Marketing Research Institute (SMRI) aims to enrich the learning experience of graduate students studying sport administration by conducting field research for sport enterprises that wish to better understand how sport affects our community. Toward this end, the SMRI provides high quality research opportunities for both graduate students preparing for careers in sport management and organizations in need of management assistance.
Services
The SMRI provides the following research services to its clients:
- Business Plans
- Customer Satisfaction Studies
- Economic Impact Studies
- Licensing Studies
- Market Analysis
- Marketing Plans
- Merchandising Studies
- Needs Assessment Studies
- Organizational Behavior Studies
- Promotion Studies
- Public Relations Studies
- Risk Assessment
- Spectator Analysis
- Sponsorship Studies
SMRI News
- UNC Alumnus Dr. Richard Southall from College Sports Research Institute and UNC-Chapel Hill spoke at SMRI meeting on November 12
- Dr. Stotlar's research on sports sponsorships is featured in UNC Spotlight (UNC News, 7/9/10)
- Dr. Gray recognized by NASSM with the 2010 Garth Paton Distinguished Service Award
- Mike Rock from Kroenke Sports spoke on campus - April 9, 2010
- Dr. Gray recognized for Teaching Excellence in Graduate Education (UNC News, 4/2/10)
- UNC Students' Research Helps U.S. Olympic Committee (UNC News, 2/12/10)