Survey integrity is important and requires a system to ensure that data are secure and valid and that people think data are secure and valid.  One misstep, such as this local example, can cause mistrust for years.  When the stakes are high, and the barriers to access are low, the chances for people to misuse or fabricate data are high.  This is where third parties, like the Social Research Lab come in.

Greeley West principles implicated in survey scandal to resign