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COVID-19: News and Campus Updates | Fall 2021 Plans

Brent D. Oja, Ph.D.

Brent D. Oja, Ph.D.

Assistant Professor

School of Sport and Exercise Science
Natural and Health Sciences

Contact Information

Butler-Hancock 261-D
Office Hours
3:15-5:15 Tu/Th
Mailing Address
University of Northern Colorado
School of Sport and Exercise Science
Campus Box 118
Greeley, CO 80639


Ph.D. Physical Education, Specialization in Sport Management (2016)

Graduated with Honors

University of Kansas, Lawrence, Kansas

Advisors: Dr. Jordan R. Bass & Aaron W. Clopton

Dissertation: The Contemporary Sport Employee: An Examination of Sport Employee Identification

M.S. Sport Management (2011)

West Virginia University, Morgantown, West Virginia

B.S. Sport Studies, Emphasis in Sport Management (2006)

B.A. History (2006)

University of Minnesota, Minneapolis, Minnesota

Professional/Academic Experience

August 2016 – Present

               University of Northern Colorado – Greeley, Colorado

               Assistant Professor

               School of Sport and Exercise Science

August 2013 – May 2016

               University of Kansas – Lawrence, Kansas

               Graduate Teaching Instructor

               Department of Health, Sport & Exercise Science

March 2011 – May 2013

               University of Colorado – Boulder, Colorado

               Assistant Director – Equipment Operations

June 2008 – March 2011

               University of Virginia – Charlottesville, Virginia

               Head Equipment Manager

May 2007 – May 2008

               Iowa State University – Ames, Iowa

               Associate for Equipment Operations

Other Experience

Reviewer for the Journal of Amateur Sport (2015-Present)

Professional Development – Associates and Affiliations:

North American Society of Sport Management (NASSM)

College Sport Research Institute (CSRI)

Research/Areas of Interest

Organizational Behavior, Social Identity Theory, Social Capital, Social Anchor Theory, & Sport Employees

Publications/Creative Works

Oja, B. D., & Clopton, A. W. (In Press). Race, Social Capital, Adjustment, and Intercollegiate Athletics: The Opportunity to Improve Social Acclimation at Academic Institutions. Journal for the Study of Sports and Athletes in Education, 1-32.

Kellison, T. K., Bass, J. R., Oja, B. D., & James, J. D. (2016). Brand Management in Top-Tier College Athletics: Examining and Explaining Mark-Usage Policies. International Journal of Sports Marketing & Sponsorship, 17(3), 219-242.

 Oja, B. D., & Bass, J. R. (2016). Safety or Style? An Examination of the Role of Football Equipment Personnel. Journal of Applied Sport Management, 8(1), 26-45. doi:http://dx.doi.org/10.18666/JASM2016-V8-I1-6211

 Oja, B. D., Schaeperkoetter, C. C., & Clopton, A. W. (2015). Slowing the Coaching Carousel: The Benefits of Person-Organization Fit. Journal of Issues in Intercollegiate Athletics, 8, 162-182.

 Oja, B. D., Bass. J. R., & Gordon, B. S. (2015). Conceptualizing Employee Identification with Sport Organizations: Sport Employee Identification (SEI). Sport Management Review, 18(4), 583-595. DOI: http://dx.doi.org/10.1016/j.smr.2015.02.002

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