In the fall of 2016, the Journalism & Mass Communications program became the Journalism & Media Studies program. The old program, which featured three emphasis areas, was streamlined to two emphases: The Public Relations and Advertising Media track became the Strategic Communications emphasis, and the Telecommunications and News-Editorial tracks merged to become the News and Multimedia Journalism emphasis. Please see below sections to find information for your major based on the program you are currently enrolled in.
Journalism & Media Studies
Applies to students enrolled as a major in Spring 2020 and later.
Bachelor of Arts in Journalism
Public Relations Emphasis
The public relations emphasis combines theory and application to create an experience rich in social scientific research, creative concept development, writing and editing, media planning, and persuasive campaign execution. This emphasis combines the principles of public relations and marketing to form an inclusive study of strategic message design and distribution through various media. Students will also become familiar with the history and ethical and legal issues facing professionals in this career field. Graduates of this emphasis are prepared with techniques and tools for entry-level employment in public relations, media relations, social media management, brand management, and marketing communications.
News and Multimedia Journalism Emphasis
The News and Multimedia Journalism track is intended for all students interested in providing news for the public, whether it will appear in print, broadcast or online media. The new emphasis will allow students to do everything necessary to produce news, including reporting, writing, shooting video, editing video and audio, and working in a studio.
Journalism & Mass Communications
Applies to students enrolled as a major in Fall 2015 and before.
Bachelor of Arts in Journalism
Strategic Communications Emphasis
Students in the strategic communications emphasis will learn social science research, creative concept development, writing and editing, media planning and persuasive campaign execution. The emphasis combines the principles of public relations, marketing and advertising.
Public Relations and Advertising Media Emphasis
Students in this emphasis learn the theory, writing skills and professional competencies they need to practice effective public relations and to effectively use media for advertising and promotion. Students successful in the emphasis learn techniques and tools for entry-level employment in public relations, community relations, media relations, advertising or promotion. Students also become familiar with the history, ethical issues and professional problems in these areas and are prepared to assume professional careers and/or undertake graduate study in these areas.
Students learn writing, production and critical evaluation of radio and television content. The education and skills development are applicable to the full range of audio and video enterprises, including cablevision, educational media, corporate television and broadcast journalism. This emphasis also familiarizes the student with the history, economics, effects and ethical issues behind radio and television, and thereby prepares students as professionals and potential graduate students in the field.
The news-editorial emphasis is designed to provide a professional learning experience in reporting, writing and editing. Graduates of the news-editorial emphasis are qualified for employment in a wide variety of news organizations. These include, but are not limited to, weekly and daily newspapers, radio, TV and cable outlets and magazines. For some students, the news-editorial emphasis is a preparation for careers in related professions, such as law and government.
Minor in Media Studies
A minor in Media Studies focuses on the social and cultural aspects of media and is available for non-journalism majors.