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Information in a Changing Field

Journalism and mass communications have changed immensely since the beginning of the 21st century. UNC’s Journalism & Media Studies program is designed to help students meet those changes and succeed as the media evolve and grow. The program offers a Strategic Communications emphasis and a News and Multimedia Journalism emphasis.

Strategic Communications 

Students in the Strategic Communications emphasis focus on social scientific research, creative concept development, writing and editing, media planning and persuasive campaign execution. The emphasis combines the principles of public relations, marketing and advertising.

News and Multimedia

The News and Multimedia Journalism track is intended for students interested in providing news for the public, whether it will appear in print, broadcast or online media. The emphasis teaches students to do everything necessary to produce news, including reporting, writing, shooting video, editing video and audio and working in a studio.

Media Studies Minor

UNC’s 18-credit Media Studies minor focuses on the social and cultural aspects of media and includes classes such as Introduction to Journalism and Media Studies, Impact of Mass Media on Society and History of Mass Media.

Student Media Opportunities

Explore student clubs, organizations and media and gain professional experience to build your skills, resume and networks. Media and organizations include the following:

The Mirror

Gain professional experience working on this independent, student-run newspaper as you collaborate with peers to  bring relevant and timely news coverage to campus and the community.

More about the Mirror

BEAR NEWS

Students report, write, tape and edit their own stories. The show’s focus is UNC campus news, but reporters also cover city, state and national events that affect the campus community.

Bear News Channel

BEAR CREATIVE

Gain experience in strategic communication through this student-run creative agency, formerly Bear PR & Advertising. Bear Creative specializes in helping brands engage and connect with the UNC community.

More about Bear Creative

Bears Go Big

UNC Bears go out into the world to do BIG and significant work. Meet Corina Hierro, B.A. Journalism, 2014, Telemundo Denver.

Informing the community and being the voice of the voiceless is truly a passion.

See other Bears going big.