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Effective Stakeholder Communication

Video Transcript

For an RCT to be successful, regular communication among teachers, parents, and district or school leadership is essential.  Initially, a lot of listening and responding to individual concerns is necessary in order to establish buy-in about the purpose of conducting the RCT.  

Subsequent discussions should address how treatment and control groups will be chosen and supported and how the RCT results will be used. 

Throughout the RCT stakeholders need to be kept informed and provided with continuous feedback about the process. To support common understanding, communication should occur in regular face-to-face meetings. 

Additionally, there needs to be processes in place for surfacing and addressing new concerns.

At all stages, key facets related to the RCT process need to be documented to ensure that understandings between participants, researchers, and other stakeholders are aligned and transparent. Documentation might include letters of commitment outlining the responsibilities and obligations of all involved and meeting minutes to record key decisions and activities. 

For more information about establishing good stakeholder communication and about other aspects of implementing a high quality RCT, visit the Evaluating What Works website.