Web Guidelines




All punctuation, grammar and spelling must be correct and information must be accurate and timely.

Applicable laws

Applicable laws protecting the rights of students (FERPA), patients (HIPAA) and owners of pictures (copyright) must be followed.

Single sourcing

  • In the interest of accuracy of information, certain University-wide information must not be reproduced on individual pages but rather "single sourced" by linking to the official document.
  • The defined single sources are the Catalog, Schedule of Classes, three year calendar, financial aid information and cost of attendance. Catalog information includes program requirements and course descriptions.
  • In general, it is advisable to link to, rather than recreate, any information not developed specifically by the area owning the Web site.


Writing for the Web

The majority of users scans Web pages rather than reads word-for-word . To create effective pages, content writers must understand how to write for the Web. The first thing a user wants to see is the salient point is and the supporting information should follow. The proper physical presentation, such as font, white space and bullets, is critical.

Many university Web pages contain too much text; be brief and succinct with expalnations.

User focus

Organize sections and content according to users’ needs, not by departmental organization or hierarchy. Try to think like a user and identify which items a user would logically want, even if it means grouping functions from different areas together.  

Clear words

Words must be clear to the target audience. Users will likely have difficulty understanding vague, university-specific or generalized links or headings, but will find specific, common words easier to understand and follow.


Many university terms are familiar to designers, Web authors and content writers, but not to users. If acronyms are used, make sure they are defined clearly in the page and use descriptive phrases to clarify references to processes, forms or offices that may not be easily recognized by users.

PDF documents

PDF documents are not required to meet Official Page content or graphic standards, such as the university header at the top of the page, but must minimally indicate University of Northern Colorado in the title of the document pages. PDF documents can use the university print logo if desired.

Consistent navigation

The main navigation list should look the same and be included on each page. For example, if a horizontal navigation is used, each page should have the same navigation area with the same words, organization and layout. Subsections can have individual navigation links but those navigation links should also have consistent placement and layout.

Consistent link styles

Be consistent in your use of color, underline or no underline style, bullets, arrows, and other methods to indicate a clickable links. Do not use underline for any text wording that is not a link since it indicates a link on many Web pages.

Proper content and layout of the Homepage

Users have come to expect certain information on the homepage, specifically news, events and updates to information. Do not use the mission statement as the homepage text. The most important information should be visible “above the fold” which means visible without scrolling down on the page.

List length

Users can generally easily comprehend a list of about seven items. Longer lists can be divided with headers or spaces. Bullets or numbers make lists easier to read. 

Standard fonts

A browser will only display the fonts available on the user’s machine. The Arial, Helvetica or Verdana (sans serif fonts) combination of fonts is preferable for reading on a screen since the smooth edges are easier to display. Times New Roman or Georgia (serif fonts) should be the only other fonts used in text content. Most browsers support resizing of fonts. Fonts should be set via style sheets rather than through inline styles. When setting font size, the use of relative percentage values is recommended over fixed point sizes to allow users to resize their browser text to suit their needs.

Content alignment

Readability of a site is improved by consistent alignments for items such as text, headings, form fields, etc. The preferred alignment is left although headings can occasionally be centered. Limit the number of different alignments on a site and be consistent with the use (all headers the same, etc.).

Under Construction

Under construction messages or image signs may not be used. As pages are created, they can be added to the site and linked at that time.

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