Identity Quick Guide

This summary of identity standards will help you correctly use the major University of Northern Colorado brand elements and consistently communicate the university’s identity.

Official Logos

UNC logos should be used consistently when applied to print publications, promotional materials, merchandise and online content. This will strengthen UNC’s long standing core values and leverage the university’s identity, mission and institutional goals. Digital logo files in a variety of file formats are available online.

Primary Logos

The primary logos should appear in their entirety as shown below. Since the wordmark uses custom-created fonts, it should always be placed as a graphic element and not attempted to be re-created with type.

UNC Logos

  • Both logo versions may be displayed in either blue or black (see official colors below), or they may appear in white over blocks of color. The bear ovoid should not be used as a standalone graphic.
  • When resizing the logo, maintain its proportions by holding down the shift key
    while dragging the graphic’s corner to change its size. Provide clear space on all sides of the logo. The width of the logo should always be 1.5 or larger.

Secondary Logos

These logos should be used only when space is limited or the primary logos aren’t suitable for reproduction with materials such as embroidery or small vinyl lettering, etc. Apply the same usage standards as the primary logos (listed above). The primary logos should be considered for use first whenever possible.

Secondary Logos

Official Colors

The University of Northern Colorado’s official colors are blue and gold.

Colors

Blue is the dominant color. When using the two colors together, the ratio of blue to gold should be as follows:

Color Ratio

Secondary Colors

The secondary colors should be used in conjunction with UNC primary colors (blue being the dominant color). Secondary colors may be screened in even increments of 20%, 40%, 60% and 80% as shown. The secondary color palette consists of the following seven colors:

Secondary Colors

Slogan

The UNC slogan should always appear on the same page as the university logo. The slogan should appear in its entirety as shown below. The slogan uses custom-created fonts and should always be placed as a graphic element and not attempted to be re-created with type. The graphic should not be changed or distorted.

Sogan

  • The slogan may be displayed in either blue or black (see official colors on the reverse side of this sheet). When placed over a colored or busy background, a white border must be used to help differentiate it from its surroundings.
  • When resizing the slogan, maintain its proportions by holding down the shift key while dragging the graphic’s corner to change its size.

Other Graphic Elements

The slogan is available as a graphic in conjunction with the UNC logo. The graphic must be displayed in its entirety–the slogan may not be separated from the logo mark. Since the logo uses custom-created fonts, it should always be placed as a graphic element and not attempted to be re-created with type.

Typography

Fonts for print usage

Print FontThe University of Northern Colorado official typefaces for printed materials are Helvetica and Berkeley Oldstyle. If you do not have Helvetica and Berkeley Oldstyle on your computer, Helvetica can be substituted with Arial and Berkeley with Times New Roman. These fonts come standard on most computers and feature a clean, contemporary look. It is recommended to use Helvetica 12 pt. weight or larger for headlines, and 11 pt. Berkeley Book or Medium weight for body text. If body text is shorter in length, 10pt.-8pt. Helvetica may be used.

Typography for web usage

Georgia, Arial and Trebuechet typefaces should be used for the university’s websites. These
fonts are easily accessible and are available on most computers.

Web Font

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