To Data or Not to Data?

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August 23, 2017

Big Data is great.  But it can’t replace the value of first-hand, boots on the ground observations and interviews about how your customers and employees are actually behaving and engaging with your organization. 

http://www.adweek.com/brand-marketing/why-brands-should-shift-their-focus-from-data-to-identity/

Image from original article in AdWeek