A Program That’s Not Business as Usual

Get ready for a different kind of educational experience at the first and only business college to earn the prestigious Malcolm Baldrige National Quality Award from the Office of the President of the United States. We are student-focused, cutting-edge and one hundred percent dedicated to preparing you for career success.

  • Earn your Bachelor of Science degree in Business Administration in an AACSB International accredited program, a certification of excellence in business education that less than five percent of business schools in the world have achieved.
  • Get real-world business experience and career preparation working with local businesses through our Professional Experience program and networking events with area business leaders.
  • Work in small classes alongside award-winning faculty comprised of experienced executives and practicing business professionals.
  • Gain valuable insights into business and ethics from guest speakers who are some of the world’s most influential business leaders.
  • Join our nationally recognized student club, Beta Alpha Psi, and take part in diverse student and experiential learning opportunities.
Keiko Krahnke

Faculty Spotlight

Keiko Krahnke, Ph.D.
Chair and Associate Professor of Management; Business Communications

Keiko Krahnke’s academic background is in language teaching and applied linguistics, counseling and human resource development. She has served in leadership positions for the Management, Spirituality and Religion Interest Group in the Academy of Management and serves on the Editorial Board for the Journal of Behavioral and Applied Management. As a long-time teacher, she believes that her purpose is to help her students to develop a sense of purpose in their lives, open themselves to new knowledge and understanding and live with compassion towards others. She has been recognized by Who's Who Among America's Teachers and by MCB students as the Professor of the Year (2005).

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Degree Option

B.S. in Business Administration General Business

The General Business emphasis is designed to prepare students for a broad range of entry-level positions in business organizations. This program is appropriate for students intending to manage a family-owned or small business. Students complete coursework in each of the functional areas of business: accounting, finance, computer information systems, management and marketing. The General Business Emphasis is designed to prepare students for a broad range of entry-level positions in business organizations. The program is not intended to provide specialized study. The broad-based nature of the curriculum makes the General Business program appropriate for students intending to manage a family-owned or small business.

Minor Options

Business Administration Minor

Gain basic business knowledge you need to succeed in almost any business career, with courses covering accounting, computer information systems, finance, management and marketing.

Business Administration Minor with Entrepreneurial Option

This option requires six additional hours of study and provides a comprehensive overview of the fundamentals of entrepreneurship and marketing analysis, as well as an understanding of small business enterprises.

Related Programs

"Because the classes are small, you really get to know the faculty. They have a real desire for students to succeed and will put in the time with you, if you apply yourself."

–Kim Janson, Class of 2011

Your Future in General Business

We’re dedicated to preparing students for a competitive job market. Our business graduates regularly score in the top five to 10 percent on the national Educational Testing Service Major Field Test in Business, which assesses core business knowledge.

Consider UNC’s B.S. in General Business if you:

  • Have an interest in entrepreneurship or managing a small business
  • Want to gain a broad background in business fundamentals
  • Excel in small classes with one-on-one mentorship

You’ll learn:

  • A broad understanding of accounting, finance, computer information systems, management and marketing
  • How to manage a small or family-owned business
  • Legal and ethical facets of business operations

Sample courses:

  • Management of Organizations
  • Business Administration and the Law
  • Global Marketing Strategies
  • Organizational Behavior
  • Financial Management
  • Managing New Business Ventures

Beyond the Classroom

As the global business environment becomes increasingly complex, there is a growing need for talented business managers. When you complete your bachelor’s degree in Business Administration (Management Emphasis) at UNC, you’ll be ready for entry-level management positions in business, not-for-profit organizations and government. The management emphasis also prepares you to pursue an MBA or other master’s degree programs.

Where can your degree take you?

Gaining solid business management skills, as part of the accredited Business Administration bachelor’s degree program at UNC, will provide the foundation for a wide range of professional roles, including:

  • Account manager
  • Financial analyst
  • Human resource manager
  • Marketing manager
  • Retail manager
  • Sales manager
  • Small business owner

What You Need to Know Right Now