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UNC
Award-Winning Multicultural Marketing Professor to Speak
January 30, 2010
- Media contact: Anita Fleming-Rife
- 970-351-1744 anita.flemingrife@unco.edu
One of the first professors in the country to teach courses in multicultural marketing and advertising will present "2010 Census and Why Counting Counts: Impact on Marketing and Public Health," 7:30-9:30 p.m. Monday, Feb. 8, in the ballrooms at the University Center, intersection of 10th Avenue and 20th Street.
Jerome Williams, F.J. Heyne Centennial Professor in the University of Texas’ department of Advertising and Center for African and African American Studies, will cover in his presentation various topics surrounding the 2010 census and communities of color. Among them, how to reach hard-to-count populations, public health among communities of color with an emphasis on the obesity epidemic and food marketing and advertising to children.
Williams was awarded the Academy of Marketing Science’s 2009 Outstanding Marketing Teacher Award - one of the most prestigious awards a marketing educator can receive. The presentation, part of the Schulze Fund for Interdisciplinary Studies Speaker Series, is free.
Sponsors of the presentation include School of Communication, Sociology and Criminal Justice, Monfort College of Business, School of History, Philosophy and Political Science, Mexican American Studies, Africana Studies and the Dean of Students Office.
