Denny McCorkle, Professor


Phone: 351-1140

Denny McCorkle is a Professor of Marketing at the University of Northern Colorado’s Monfort College of Business where he teaches Digital Marketing, Social Media Marketing, Marketing Strategy, and International Business.

He has research interests in social media networking, personal branding/self-marketing, and marketing pedagogy. His articles are published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Education Review, Journal of Direct Marketing and others.

He recently received the MCB Teacher of the Year award for the development of his new course in Social Media Marketing and is recognized as one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine. Marketing EDGE (formerly the DMEF) in New York has recognized his contributions with an Outstanding Direct Marketing Educator Award, a Distinguished Teaching Award, and eight Collegiate Echo Leader Awards.

His blog about using social media marketing for personal branding and job search is found at




Strategies for marketing a Web/Internet business; development of e–marketing plan; social media/networking (i.e., blogs, Facebook, YouTube, Twitter); e-commerce; channel choice; multi-channel marketing

Creative Thinking and Decision Making

Professional development in the areas of the creative process, creative thinking, brainstorming, and ideation.

International Business

Doing business in foreign countries; doing business in China; international marketing

Direct Marketing and Marketing Management

Database marketing strategies and planning; marketing plans; marketing strategies


Job search strategies and career development; personal branding; use of personal learning networks (PLN); use of social media/networking for job search/career development