What We Do
The Marketing and Strategic Communications team at the University of Northern Colorado plays a leading role in the general marketing and promotion of the university. We are responsible for the administration and management of the university’s marketing efforts as they relate to admissions, community and special events, promotion and general image enhancement.
More specifically, we are responsible for:
- Developing and executing a long-term strategic plan for marketing the university of Northern Colorado.
- Conducting and analyzing market research.
- Working closely with the city of Greeley and the Upstate Colorado Economic Development Program to effectively integrate our marketing efforts.
- Collaborating with staff responsible for marketing individual units within the university to further their and the university’s overall marketing goals.
- Building and promoting the University of Northern Colorado brand by developing print and electronic communications that use appropriate imagery and messaging.
- Working closely with University Publications, Office of Marketing and Strategic Communications at the and Media Relations to ensure consistent branding and messaging in printed and online marketing communications.