Business > Market & Demographics

Subject Librarian: Nicole Webber
Related Research Guides: Business

  • Mintel Academic

    Mintel Reports for academics. Brands, companies, markets and consumers. Market Intelligence delivering all the data you need and telling you what it means.

    Vendor: Mintel

    Mintel Academic

  • Mintel Market Sizes

    Uncover new opportunities with your fast track to global market data. Market size, share and segmentation data.

    Vendor: Mintel

    Mintel Market Sizes

  • Passport GMID

    Passport GMID offers integrated access to internationally comparable statistics, full-text market reports, insightful comment from expert industry and country analysts as well as thousands of sources of further information. 205 countries are researched, with extended coverage of 52.

    Access: Available only to UNC faculty, staff, and students; you must enter your name and Bear Number to use this product.

    Passport GMID

  • Richard K. Miller & Associates e-book collection

    Richard K. Miller & Associates (RKMA) publishes a wide range of market research handbooks that focus on various consumer-related markets. Each title include market forecasts, sector trends, and statistics.

    Content: E-Books

    Richard K. Miller & Associates e-book collection

  • SBRnet (Sports Market Analytics)

    The Sports Business Research Network combines market research from the National Sporting Goods Association; the U.S. Department of Commerce; various sports governing bodies; and full-text articles from magazines and newsletters. Subjects covered include sporting goods industry, sports sponsorship and marketing, broadcasting, facilities, broadcasting and new media.

    SBRnet (Sports Market Analytics)

  • Simmons OneView

    The Simmons National Consumer Survey provides data on lifestyle demographics, purchasing behavior, and media consumption for consumers in the United States. The survey is a valuable resource for demographic information and market research.

    Access: To access Simmons OneView get the username and password from the online username and password list (click on User Names and Passwords below, then enter your URSA credentials) or from Michener Library personnel at (970) 351-2671. Only one person can be logged into Simmons OneView per username and password. Please sign out when you are done. The username will be locked for 2 hours if you forget.
    Username and Passwords

    Simmons OneView

  • SimplyAnalytics (formerly SimplyMap)

    SimplyAnalytics is a mapping application that lets users develop interactive thematic maps and reports using thousands of demographic, business, and marketing data variables. You must create a personal login in order to use SimplyAnalytics.

    Simultaneous Users: 5

    SimplyAnalytics (formerly SimplyMap)

  • Social Explorer

    Social Explorer provides easy-to-use tools for visual exploration of demographic information, from census and economic data to election and religion data, and more. With these interactive online tools, users can visually explore change over time and understand the patterns behind the raw numbers.

    Vendor: Oxford

    Social Explorer

  • Statista

    Statista is one of the first statistic portals in the world to integrate data on over 80,000 topics from over 18,000 sources onto a single professional platform. Categorized into 21 market sectors, Statista provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets. Data can be downloaded and exported for academic use.

    Statista