Publications

Juried:
Gibson, Rhonda, Jerry C. Hudson and Wayne Melanson (1999). “Broadcast media usuage and preferences of Hispanics in three large Southwestern markets,” Southwestern Mass Communication Journal, 15(1), pp. 1–13.
Melanson, Wayne W., and Jerry C. Hudson (1997). “A comparison of consumer perceptions of the value of television and newspaper advertising,” Abstract in M. Carole Macklin, Ed. Proceedings of the 1997 Conference of the American Academy of Advertising, p. 215.
Melanson, Wayne W. (1997). “Teaching Social Responsibility From the Classical Liberal Perspective: An Antithetical View,” Abstract in M. Carole Macklin, Ed., Proceedings of the 1997 Conference of the American Academy of Advertising, p. 262 (refereed special topic).
Melanson, Wayne W. and Jerry C. Hudson (1996). “Survey results of Hispanic media usage, language preferences and perceptions of advertising,” In Gary B. Wilcox (Ed.) Proceedings of the 1996 Conference of the American Academy of Advertising, Vancouver, BC, pp. 200-201.
Hudson, Jerry C. and Wayne W. Melanson (1995). “Consumer perceptions of the importance of advertising: Learning about new products, retail store selection and making Christmas purchasing decisions,” Southwestern Mass Communication Journal.
Melanson, Wayne W., Jerry C. Hudson, and Liz Watts (1995), “Hispanics prefer English language media,” In Communicating Cultural Chaos: Proceedings of the Ninth Annual Red River Communication Conference, Fargo, North Dakota, pp. 65 - 70.
Melanson, Wayne W. (1994, Spring). "Mastering Basic Media Concepts: An Active Learning Exercise," ADnews (AEJMC Advertising Division Special Edition: Teaching Tips), pp. 5 – 6.

Non-Juried:
Melanson, Wayne W. (1997, Fall). "Accreditation deserves support of advertising educators," Journal of Advertising Education, 2 (1), pp. 76-78 (invited commentary).
-------- (1994). "Victor O. Schwab." In Edd Applegate (ed.) The Ad Men and Women: A Biographical Dictionary of Advertising. Wesport, Conn.: Greenwood Press.
-------- (1986). "The Value of Understanding the Evolution of Advertising Ideas," In Larkin, Ernest F. (Ed.) Proceedings of the 1986 Conference of the American Academy of Advertising, 1986, pp. NR136-NR139.
-------- (1982, December). "History of an Idea: Horace Greeley, Transcendentalists, Brook Farm, & Union Colony," Alumni News, University of Northern Colorado, pp. 1-3.
-------- (1982, Winter). "Market Research Anyone Can Afford," Northern Colorado Business Review, University of Northern Colorado Bureau of Business and Public Research, p. 2.
-------- (1975). "Fundamentals of Advertising Layout and Typography," textbook written as part of Ed.S. program (unpublished: Michener Library, University of Northern Colorado).

 

Research Presentations

Juried:
November 3, 2001 (with Cheryl Pawlowski) “Gender Differences in evaluation of Internet Web Sites,” the Southwest Education Council for Journalism and Mass Communication’s 2001 Southwest Symposium, Oklahoma State University, Tulsa, Oklahoma.
November 1, 2001 (with Cheryl Pawlowski) “An Evaluation of the Purposes of Internet Usage Among Male and Female Subjects,” National Communication Association, Atlanta, Georgia (Poster Presentation).
April 1999 (with Rhonda Gibson and Jerry Hudson) “Media Usage Patterns and Preferences of Hispanics in Three Large Southwestern Markets,” Broadcast Education Association 1999 Convention. (Paper received 2nd place in Multicultural Studies Division).
March 29, 1998 "Hispanic Acculturation in Media Use," (as part of a special topic presentation, "Acculturation of Hispanics in the Southwest") Annual Conference of the American Academy of Advertising, Lexington, Kentucky.
April 7, 1997 (with Jerry C. Hudson) "A Comparison of Consumer Perceptions of the Value of Television and Newspaper Advertising," Annual Conference of the American Academy of Advertising, St. Louis, MO.
April 5, 1997 "Teaching Responsibility from the Classical Liberal Perspective: An Antithetical View," (as part of a special topic presentation, "Teaching Social Responsibility Across the Advertising Curriculum") Annual Conference of the American Academy of Advertising, St. Louis, MO.
November 22, 1996 (with Jerry C. Hudson) “Few Differences in Mall-Intercept and Telephone Survey Data: A Two Year Study,” The Annual Meeting of the Midwest Association for Public Opinion Research, Chicago, IL.
August 11, 1996 (with Diana Cornelius, Christine Thompson and Christen Zelaya) “The Portrayal of Women in Magazine Advertising: A Content Analytical and Comparative Study,” Paper presented at the 79th Annual Meeting of the Association for Education in Journalism and Mass Communications, Anaheim, CA.
March 30, 1996, (with Jerry C. Hudson) “Survey Results of Hispanic Media Usage, Language Preferences and Perceptions of Advertising,” Annual Conference of the American Academy of Advertising, Vancouver, BC.
October 8, 1995, (with Jerry C. Hudson) “At-Home Shopping Patterns of Adult Heads of Households in a Texas Market,” Paper presented at the Robert B. Clarke Direct Marketing Educators’ Conference, Dallas, TX.
August 10, 1995, (with Jerry C. Hudson) “Media Usage Patterns and Preferences of Hispanics in a Texas Market,” Paper presented at the 78th Annual Meeting of the Association for Education in Journalism and Mass Communication, Washington D. C (refereed).
April 27, 1995, (with Jerry C. Hudson and Liz Watts) “Hispanics Prefer English Language Media,” Paper presented at the Red River Communications Conference, Fargo, ND.
November 19, 1994, (with Jerry C. Hudson) "The Importance of Advertising
in Making Purchasing Decisions," The Annual Meeting of the Midwest
Association for Public Opinion Research, Chicago, IL.
October 2, 1994, "Regulating Commercial Speech: Billboard Bans by Local
Governments," The Southwest Symposium of the Southwest Education
Council for Journalism and Mass Communication, Flagstaff, AZ.

Non-Juried:
February 14, 2001 (with Cheryl Pawlowski) “Are You Ready for Some Football? Masculine Images on Monday Night Football Beer Commercials,” Southwest-Texas Popular Culture Association, Albuquerque, New Mexico.
April 7, 1994, "The Conspicuous Public Silence Over Local Government Bans
on Billboards," Popular Culture Association Sixteenth Annual Meeting, Chicago, IL.
April 12, 1991, "Other Opinions: Results of a Survey of Advertising Educators," (as part of a panel presentation titled: "Advertising Education: To Compete or Not To Compete.") Western Marketing Educators, San Diego, CA.
March 23, 1986, "The Value of Understanding the Evolution of Advertising Ideas," (as part of a panel presentation titled: "Toward an Expanded Definition of Advertising Research") American Academy of Advertising, Louisiana State University, Baton Rouge, LA.
March 2, 1985, (with Katherine J. Milo, and J. Nicholas DeBonis) "Classifying Advertising Creative Strategies for Content Analysis Studies," Association for Education in Journalism and Mass Communications, Mass Communications Research Mini Conference, Ohio State University, Columbus, OH.
April 6, 1985, "Spotlight on Major Technological Trends Affecting the Future of Advertising," joint meeting of the Popular Culture Association and the American Culture Association, Louisville, KY.

 

Professional Presentations and Panels

December 8, 1999 Presentor: Longs Peak League Student Council Meeting, Gave three, one-hour "workshops" on promotion for high school student council members. Approximately 60 students attend. Brighton, Colorado.
November 6, 1998 Conducted Workshop: “Getting New Business,” for the UNC Mirror advertising staff.
August 9, 1998 Discussant: Refereed Research Papers: Joint Session of the Advertising and Public Relations divisions at the 81th Annual Meeting of the Association for Education in Journalism and Mass Communications, Baltimore, Maryland.
November 23, 1996 Moderator: “Public Opinion, Media Usage and Media Orientations,” Paper Session at the Annual Meeting of the Midwest Association for Public Opinion Research, Chicago, IL.
August 12, 1996 Moderator: “Disability and Difference in Advertising and Entertainment: The Hollywood Connection,” PF&R Panel Session at the 79th Annual Meeting of the Association for Education in Journalism and Mass Communications, Anaheim, CA.
August 10, 1996 Discussant: Advertising Division, Refereed Paper Session: “Special Topics,” at the 79th Annual Meeting of the Association for Education in Journalism and Mass Communications, Anaheim, CA.
March 30, 1995, Chair: “Special Topic: Accreditation 101: What You Need to Know About ACEJMC Requirements and Site Visits.” Annual Convention of the American Academy of Advertising, Vancouver, BC.
August 11, 1994, Discussant: "I Can't Believe I Ate the Whole Thing,"
Advertising Division research paper session, 77th Annual Convention of the
Association for Education in Journalism and Mass Communications,
Atlanta, GA.
August 15, 1993, "Ad Sales," Wonderworkshop sponsored by the Nebraska
Press Association and the UNL College of Journalism, Lincoln, NE.
April 16, 1992, "Rules and Media Planning: What the Research Shows," Omaha Media Buyer's Association May Luncheon meeting, Omaha, NE.

February 28, 1992, "Media Buying," 1992 Omaha World-Herald Companies Leadership Conference, Omaha, NE.
December 1, 1990, "Some Guidelines for Assessment Planning," (invited paper) ASJMC Administrator's Workshop, AEJMC winter meeting, New Orleans, LA.
May 1, 1986, (with Robert Harris) "A College View/Now Its Your Turn," (as part of a series of educational seminars for working advertising professionals) Denver Advertising Federation, Ad2 Division, Mountain Bell Training Center, Denver, CO.