Journalism & Mass Communications Major
Career preparation and understanding of the mass communications media are two significant benefits of majoring in journalism. See the Catalog for the requirements for this degree program. Students are able to choose from among three emphases:
- Public Relations and Advertising Media
Professionally experienced, academically qualified faculty members provide high-quality instruction and opportunities for skills enhancement in each of the three emphases. Modern facilities include a closed-circuit radio station, a color TV studio, a reading room, and a computerized news writing lab.
Students who complete a journalism degree program will have demonstrated:
- Ability to consult primary and secondary sources of information, and experience, analyze, and evaluate resultant information and ideas.
- Ability to analyze and evaluate public knowledge, public opinion, audience need, audience interests.
- Ability to serve the public interest, which may include, but is not limited to, commercial interest.
- Skill in drafting and editing or rewriting news copy, news releases, scripts, storyboards, treatment synopses, media plans, or production plans.
- The application of rules, standards, conventions, and guidelines of formatting, copy writing, editing, and graphic design.
- Ability to acquire and organize necessary materials, equipment, and personnel for specific tasks.
- Ability to shoot and edit video and audio tape, rehearse, perform air checks, construct page dummies, and modify content as needed.
- Ability to write a final news story or components of media plans, or produce radio or television programs.
A minor in Media Studies focusing on the social and cultural aspects of media is available for non-majors.