ALTERNATE CONTENT

Integrated Marketing Strategy

“This is UNC’s time to raise our profile to match the incredible progress made since our founding in 1889. We owe it to our students, alumni, benefactors & friends, faculty, staff and the people of Colorado.” President Kay Norton

In January 2009 the University of Northern Colorado set in motion a strategy to sharpen its image, raise its profile, and increase awareness, understanding and ultimately the adoption of its unique offerings. At a time of increased competition and economic pressure, an integrated marketing strategy that coordinates the university’s external messages and allows for more effective communication with its constituents is crucial. As a priority, the university will leverage and enhance the image of its academic programs to emphasize to target audiences the benefits of engaging with the university as set forth in the mission & vision statements, goals & objectives, and academic plan.

To create and implement the strategy, an integrated marketing group has been formed representing a cross section of the campus community. The group’s initial charge is twofold:

    1. Engage the university community and articulate UNC’s key messages and identity platform
    2. Integrate the identity platform throughout the university’s marketing and communications efforts