Information in a Changing Field
Journalism and mass communications have changed immensely since the beginning of the 21st century. UNC’s Journalism & Media Studies program is designed to help students meet those changes and succeed as the media evolve and grow. The program offers a Strategic Communications emphasis and a News and Multimedia Journalism emphasis.
Students in the Strategic Communications emphasis focus on social scientific research, creative concept development, writing and editing, media planning and persuasive campaign execution. The emphasis combines the principles of public relations, marketing and advertising.
The News and Multimedia Journalism track is intended for students interested in providing news for the public, whether it will appear in print, broadcast or online media. The emphasis teaches students to do everything necessary to produce news, including reporting, writing, shooting video, editing video and audio and working in a studio.
Media Studies Minor
UNC’s 18-credit Media Studies minor focuses on the social and cultural aspects of media and includes classes such as Introduction to Journalism and Media Studies, Impact of Mass Media on Society and History of Mass Media.
News and Announcements
The UNC School of Communication recently rebranded the popular conference Society for the Interdisciplinary Study of Social Imagery as the Society for the Academic Study of Social Imagery, which will now be hosted at UNC. The call for proposals is now open. The 2017 theme is the image of rebirth.
Fall 2016 brings exciting changes to the journalism program at UNC. Formerly Journalism & Mass Communications, the program is now Journalism & Media Studies to reflect new emphases, new courses and a new faculty member, David Staton.
We have a new Facebook page! "Like" the UNCO Journalism & Media Studies Program page to stay connected with the JMS program.
Student Media Opportunities
Explore student clubs, organizations and media and gain professional experience to build your skills, resume and networks. Media and organizations include the following:
Gain professional experience working on this independent, student-run newspaper as you collaborate with peers to bring relevant and timely news coverage to campus and the community.
This rapidly growing, student-operated, university-funded station gives students hands-on experience as the voice of the Bears with professional equipment and a diverse staff of DJs and board members.
Students report, write, tape and edit their own stories. The show’s focus is UNC campus news, but reporters also cover city, state and national events that affect the campus community.
Gain experience in strategic communication through this student-run creative agency, formerly Bear PR & Advertising. Bear Creative specializes in helping brands engage and connect with the UNC community.
Doing What He Loves
Mike Fisher, ’82, graduated from UNC with a degree in Journalism and Mass Communications, and is an award-winning sportswriter, sportscaster and CBS radio sports personality.
For more information on journalism grads, see our Alumni page.