Inquire, Interpret, Explore
The School of Communication at the University of Northern Colorado guides and coordinates the programs of Communication Studies (COMM) and Journalism and Media Studies (JMS). Together, the programs emphasize written, oral, visual and aural communication theory, practice and professional career application within a liberal arts, value-based education.
In tandem, the COMM and JMS programs reflect the critical, creative and interpretive dimensions of the humanities, as well as the empirical inquisitiveness and investigative strategies of the social sciences. Coupled with our programs’ commitments to career preparation, multicultural connections and life-long learning, the school seeks to embody the best of the college and university’s goals and mission.
Message from the Chair
Welcome to the School of Communication at the University of Northern Colorado. The word “communication” comes to us from the Latin communicare, meaning “to impart or share.” That word stems from the more literal communis, (“to make common”), which is a combination of the roots com (“together”) and munia (“public duties”). The two disciplines which combine to create the School of Communication—Communication Studies and Journalism and Media Studies—have not strayed far from that original meaning. Together, the two programs seek to improve people’s ability to disseminate information, to create common meaning, and to foster effective message exchange for the common good.
There is something intuitively logical about a coalition between the Communication Studies and Journalism and Media Studies programs. It is an exciting structure in which each program maintains its uniqueness and disciplinary integrity, while simultaneously allowing them to combine efforts on resource, space, technology, curricular, and extracurricular issues.
Consumers are faced with an overwhelming number of information, news and entertainment choices, while producers of those messages continuously wrestle with advances in technology, ethical dilemmas, and changes in distribution channels. Simultaneously, we all deal with an increasingly complex web of relationships at home and in the workplace.
Understanding the messages we receive from a myriad of fronts—the government, the media, our families, our group affiliations—requires an advanced and in-depth understanding of the process of information exchange. Both COMM and JMS courses provide the critical tools allowing us to “come together” and “make common” that which has been imparted or shared, and that which we intend to impart and share.
I invite you to look more closely at our programs and determine which one is right for you. Enter our school prepared to learn and thrive in a scholarly and supportive environment. Leave our school prepared to excel in your chosen life and career choices.
Thomas G. Endres, Ph.D.
School of Communication Chair
Journalism and Media Studies - New Name, Emphases
The fields of journalism and mass communication have changed immensely since the beginning of the 21st century. To keep pace, UNC’s journalism program is changing as well. Beginning in the fall of 2016, the Journalism and Mass Communications program will become the Journalism and Media Studies program. The program, which currently features three emphasis areas, will be streamlined to two: The Public Relations and Advertising Media track became the Strategic Communications emphasis and the Telecommunications and News-Editorial tracks merged to become the News and Multimedia Journalism emphasis. New and updated courses will better prepare students to work in the real world. Students will still be able to minor in Media Studies.
Strategic Communications Emphasis
Students in the Strategic Communications emphasis will learn social scientific research, creative concept development, writing and editing, media planning and persuasive campaign execution. The emphasis combines the principles of public relations, marketing and advertising.
News and Multimedia Journalism
The News and Multimedia Journalism emphasis is intended for students interested in providing news for the public, whether it will appear in print, broadcast or online. This emphasis will allow students to learn everything necessary to produce news, including reporting, writing, shooting video, editing video and audio and working in a studio.