Tips For An Effective Booth
You’ve got a booth reserved for Community Fest, but how do you engage visitors and make the most of the opportunities you have for connections? We’ve put together a list of tips to keep in mind as you plan your booth, set it up, and meet the students, faculty, staff, and community members who attend.
- Get ready. Make sure your activity fits within the space you’ve got (10’x10’). Plan what you will need (don’t forget weights, clips, or tape to hold papers, tablecloths, or signs in place in case it’s windy). Prepare everything well in advance.
- Think about visual appeal and decide how you’ll decorate your booth. Will you blanket everything in blue and gold? Create a theme, or set the stage with photos, colors and appeals to the senses.
- Arrive early, so you aren’t setting up at the same time visitors are walking through the area. If you’re busy putting up tables and literature, you may miss an opportunity to connect with someone who’s interested in your program or organization.
- Make visitors feel welcome by creating a traffic plan. If you know how you want people to approach and enter your booth, you can decide how to set up tables and chairs without making an obstacle course.
- Check your booth from a visitor’s perspective. Once you’re set up, step out of the booth and make sure your signs are visible, unsightly items are out of view, and loose ends are tidied up.
- As people approach and walk by, smile and be friendly. Sitting behind a table may make you seem unapproachable. Instead, step out, introduce yourself, and shake hands.
- Freebies and activities may help draw people to your booth, and can also give you a way to approach visitors and break the ice. If you do plan to have a takeaway item, try to make it tie in with your message, program or theme to increase the chances people will remember you.
- Make sure flyers and printed materials represent your program professionally and effectively.
- Don’t leave your booth unattended. Try to staff your booth with two people so that there is always someone on hand to answer questions and provide materials.
- Know your stuff, and be prepared to answer lots of questions. If you don’t know the answer, offer to find the information and email or mail it to the person.
- Finally, have fun! This is your chance to introduce people to your program, and it’s a chance to really showcase the great work your department or organization does. Let your enthusiasm show—it will be contagious.