The article “When choice is demotivating: Can one desire to much of a good thing?” explores the theory of Choice Overload. That is, the idea that too many choices or alternatives may be harmful to a person’s intrinsic motivation. The article tests this theory with three studies. Each of the three studies explores how people react when a group of people is given a limited selection versus an extensive selection. Although each test differed in what choices the people were given, all the tests gave either six choices (limited selection) or thirty choices (extensive selection). The results from all three tests were very similar. They studies found that although extensive selections were appealing at first sight, the participants eventually felt frustrated with the amount of decisions and would settle for the first choice that looked appealing. Thus, counter acting their intrinsic motivation. Despite the fact that limited selections were not as attractive at first sight, research found that participants were more satisfied with their choices and did not become as frustrated when making their choice. Therefore, limited selections did not negatively affect the participants’ intrinsic motivation to make a decision. This article found that although choice does have a positive impact on intrinsic motivation, too much choice counteracted an individual’s intrinsic motivation due to the frustration and time it took to make a decision.